The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at a TV network in the United Kingdom, you may be wondering if adding "Impact Wrestling" to your lineup is a good idea. Using the Parrot Analytics demand data for the month of April 2024 in the United Kingdom, we can provide valuable insights that will help you make more informed programming decisions.
Firstly, we can see that "Impact Wrestling" had 5.6 times the audience demand of the average show in the United Kingdom over the last 30 days, making demand good. Furthermore, compared to its demand of 4.0 times the average over the last 90 days, we observe that demand for this show has been increasing recently. We can also see that the show moved up by 2723 spots during April in the United Kingdom, and achieved the peak rank of #107.
The Parrot Pulse showcases the show's global success across six dimensions, such as worldwide audience demand across all platforms and travelability that is considered outstanding. We also see that its momentum, the pace of growth, is likewise outstanding and its franchisability (spin-off potential) is outstanding. Comparing the performance of the show on a rolling year basis vs the last 30 days, we observe that the peak demand for the last 30 days peaked at 17.5 times the average compared to 19.8 times the average over the year prior. This indicates that the popularity of the show has decreased somewhat.
We can also see that the United States is "Impact Wrestling"'s number one market globally, and the show achieved outstanding audience demand of 5.7x in the country. Ranked second is the United Kingdom where demand is good. These insights suggest that the show is popular in regions where wrestling is well established and has a following.
As entertainment executives, these insights can be vital in making content acquisition decisions. Suppose you are considering acquiring broadcasts rights to "Impact Wrestling" in the United Kingdom. In that case, Parrot Analytics' demand data can help guide licensing fee negotiations, revealing the current value of the content to viewers and assisting with an accurate assessment of the content's overall worth.
In conclusion, demand data can provide entertainment executives with valuable insights for their content decision-making processes. Parrot Analytics' content valuation system, powered by global content demand and supply, can help television executives answer important questions concerning the value of their titles, content IP valuation, the ROI a specific title will bring to platforms, and more.
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Acquire the best shows from partners such as AXS TV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Impact Wrestling), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Sports genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AXS TV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular AXS TV‘s Impact Wrestling is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXS TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impact Wrestling, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Wrestling Sports), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Impact Wrestling in the United Kingdom. We provide our partners with extensive television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.