The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content-related decisions that will support your TV platform's growth and profitability. Understanding the demand dynamics for your shows is a crucial aspect of this process. Take the example of "Knight Rider" to see how demand data can help inform your decisions.
Content Valuation:
Parrot Analytics' content valuation uses demand data to provide an economic valuation of any title, for any platform, in any region. For example, using demand data, you can calculate the ROI of specific titles on your platform, assess a TV series' ability to drive subscriptions, and identify content that can reduce churn. In the case of "Knight Rider," the demand for the show in the United Kingdom in March 2024 was good, with 3.9 times the audience demand of the average show in the country. This demand can be used to determine the value of the show to your platform.
Global Appeal:
We can also use demand data to quantify the popularity of a show globally. By examining the top 10 global markets where "Knight Rider" is most in-demand, we find that the show has good audience demand in markets such as the United States, Canada, the Netherlands, Germany, and China. The results of this analysis can help you identify where to acquire or distribute a show based on its potential global appeal.
Optimal Release Strategy and Pricing:
Informed content decisions must include how to release the show. The demand-spiking data for "Knight Rider" in the United Kingdom is useful in planning the show's release strategy. For example, the increase in demand in late March could be attributed to a marketing campaign targeting core fans or generating hype surrounding the release of new seasons or distribution on new platforms. Understanding demand-based release strategies can help optimize the release and pricing of a show.
Travelability and Franchisability:
You can use travelability and franchisability measures to determine the potential worldwide expansion and spin-off potential, respectively. For "Knight Rider," travelability had a good rating, indicating the show's international appeal. Franchisability also had a good rating, indicated the show's potential to create spin-offs.
Acquisition Decisions:
Demand data informs acquisition decisions for OTT platforms and production companies. By knowing the demand for "Knight Rider," you can:
- Determine how much to spend on acquiring shows.
- Identify and target shows that are highly demanded by your current audience and that could attract new subscribers.
- Identify under-monetized titles with high potential for content distribution.
Programming Decisions:
Demand data can inform programming decisions. In the case of "Knight Rider," by identifying other shows that fans are also interested in, you can curate a programming lineup that builds momentum and retention through audience flow.
Distribution Decisions:
Finally, demand is important for distribution decisions on linear network and pay TV network. Understanding the demand for shows can help determine the best slot for a new show as well as which shows to push during promotions.
To summarize, demand data is vital for informed content decisions. By examining a show like "Knight Rider," you can determine its potential value, global appeal, optimal release strategy, spin-off potential, acquisition decisions, programming choices, and distribution decisions. All this contributes to the growth and profitability of your TV platform.
Knight Rider's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Knight Rider is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Knight Rider travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Knight Rider), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Knight Rider is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Knight Rider, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Knight Rider in the United Kingdom. We provide our partners with valuable TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.