The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, content valuation is a top priority, and demand data is crucial to making informed decisions about content acquisition, distribution, and programming. Using the example of "Landscapers" in the United Kingdom during March 2024, we can demonstrate the many benefits of demand data.
One question that content valuation seeks to answer is how much a show is worth. By analyzing the audience demand for "Landscapers," we can begin to gauge its value in the marketplace. Over the last 30 days, "Landscapers" has 2.6 times the audience demand of the average show in the United Kingdom, indicating a level of popular appeal above the norm. This information can help executives make more informed decisions about how much to spend on acquiring or producing content.
Another key use of demand data is understanding how a show performs relative to others in its genre or on the platform. In the case of "Landscapers," we see that it ranks at the 93.1th percentile in the drama genre in March, indicating extremely high demand relative to other dramas. Knowing this information can help executives decide whether to prioritize this show over others for programming and distribution.
Looking at the top 10 markets where "Landscapers" is most in-demand, we can also begin to understand the show's global appeal. Understanding whether a show has the potential to travel well (its "travelability"), or whether it has international franchise opportunities, can be crucial for a TV executive in deciding whether to acquire or distribute a show. In "Landscapers'" case, we see that its travelability is poor but it is doing well in multiple markets even though it has limited spin-off potential.
Demand data can also inform acquisition strategy, such as what type of content is in high demand and which titles will help grow a platform's audience base. By knowing which other shows "Landscapers" fans also like, such as "Slow Horses," "Ted Lasso," and "House of the Dragon," executives can make more informed decisions on which titles to acquire and what kind of programming to prioritize.
Finally, measuring the momentum and longevity of a show's demand can help executives make decisions about a show's marketing and release strategy. In the case of "Landscapers," we see that its momentum and longevity are okay, meaning it may require more targeted marketing push to drive larger audience demand.
In conclusion, demand data is essential for entertainment executives in making more informed decisions about content acquisition, distribution, and programming. Analyzing the demand data for a specific title like "Landscapers" can provide valuable insights into its global appeal, its worth in the marketplace, and its potential as part of a platform's programming lineup.
This is Landscapers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Landscapers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Landscapers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Landscapers, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Landscapers in the United Kingdom. We provide our partners with comprehensive television series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.