The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives have access to a range of data points that can help inform their content, acquisition, distribution and programming decisions. In recent years, demand data has become an integral component in this approach, as it offers unique insights into viewer preferences and content trends. By analyzing the demand data of a TV series such as "Power Book II: Ghost," TV executives can gain valuable insights to make more informed content decisions that align with the demands of their local audiences.
Firstly, content valuation uses demand data to evaluate the worth of a TV series. TV executives can leverage Parrot Analytics' content valuation system, which provides a dollar value contribution of any title, to assess the intrinsic value of a TV series, its performance as an acquisition-driving or churn-reducing title, and its ability to drive subscriptions. This can be particularly useful for TV executives involved in TV series financing, content distribution, or acquisitions.
Secondly, demand data enables executives to identify the TV content that resonates with audiences. In "Power Book II: Ghost's" case, its outstanding demand performance indicates that viewers are heavily invested in the series' storyline. Minecraft's Parrot Pulse is a useful tool for executives to have a detailed understanding of a show's performance across 6 dimensions, such as travelability, longevity, momentum, franchisability, and reach. By paying attention to the show's Pulse metrics, TV executives can target specific markets where the demand for the series is high and adjust their distribution strategy accordingly.
Thirdly, demand data facilitates the discovery of new opportunities by identifying gaps in the market. Executives can glean insights into genre preferences in their local markets, identify opportunities for new productions, and even find under-monetized titles that can be leveraged to expand to new regions. "Power Book II: Ghost's" performance in France, Kenya, and Ghana, offers executives insights into the show's popularity in markets where one would not expect.
Fourthly, demand data is instrumental in aiding executives' decision-making in terms of program scheduling, marketing, ad sales, and audience acquisition/retention. By examining the performance of 'Power Book II: Ghost' over different periods, TV executives can assess how to maximize viewer engagement, identify the ideal release strategies, and optimize pre and post-premiere marketing. The fact that "Power Book II: Ghost" clawed back 156 spots in March in the UK suggests that certain programming or marketing strategies used in the month performed better than previously.
Finally, demand data can also help TV executives identify promising talent, brands, and franchises. Insights from affinity analysis can help executives gauge audience taste clusters, highlight the shows that retain and attract subscribers, and identify emerging trends in the market. The fact that "Power Book II: Ghost" has captured the interest of other titles such as "Young Sheldon," "The Blacklist," and "Rick And Morty" offers insights into viewers' preferences and potential audience overlap.
In conclusion, demand data can be instrumental in aiding TV executives' content, acquisition, distribution, and programming decisions. "Power Book II: Ghost's" performance provides tangible proof of how demand data analysis can offer valuable insights into audience preferences, market trends, and new opportunities. By leveraging such data, executives can make informed decisions to deliver the content that consumers demand and grow their business.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book II: Ghost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Power Book II: Ghost also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book II: Ghost, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Power Book II: Ghost in the United Kingdom. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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