The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, understanding audience demand is key to making informed content decisions. Let's take Parrot Analytics' analysis of "American Monster" that aired in the United States in March 2024 as an example:
- Content Valuation: Using demand data, you can quantify the show's dollar value contribution to any platform in any region. Understanding a show's demand can also help you determine how much to spend on content. In the case of "American Monster," with its 5.1 times the audience demand of the average show in the United States over the last 30 days, you can see that demand for the show is good.
- Acquisition Decisions: If you're looking to acquire content, understanding demand data can help you see which titles are particularly popular and snap up potential hits. For instance, you'll notice that other shows that fans of "American Monster" also like are "Customer Wars", "Dateline NBC", and "Law & Order: Special Victims Unit". Understanding how shows relate to one another can help you make informed acquisition decisions.
- Programming Decisions: Audience demand data is also useful in making decisions around scheduling and programming. By examining the top 10 global markets where "American Monster" is most in-demand over the last 30 days, you can see that the show outperforms the demand of the average TV show (1x) in each of these markets, with the United States being its number one market globally. This means that scheduling the show in a prime time slot in the United States would likely drive audience engagement.
- Distribution Decisions: Another area where demand data can be useful is in distribution decisions. Understanding where a show is popular and building distribution deals around that popularity can be beneficial for all parties involved. For instance, you'll note that "American Monster" has particularly good demand in markets such as Australia and South Africa. Leveraging this demand in distribution deals can be an easy way to maximize revenue.
- Content Decisions: Finally, understanding demand data can help you make content decisions and develop new programming. For example, you can learn which elements of existing content fans seem to like and use this data to create new programming that is optimized for success. For "American Monster," the show's drop in rank by 336 spots during March in the United States indicates that while demand is good, content changes may be necessary to maintain the audience's level of engagement.
Overall, whether you're making decisions around content, acquisition, programming, or distribution, understanding demand data is essential for making informed decisions in today's entertainment landscape. By leveraging this data, you can make informed decisions that drive engagement and profitability.
This is American Monster's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Monster travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Monster.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Monster from partners like investigation discovery.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Monster? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Monster. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Monster), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Monster, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s American Monster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Monster, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for American Monster in the United States. We provide our partners with valuable content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.