The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, the demand data surrounding "Dominion" in February 2024 can provide valuable insights. Parrot Analytics measures the popularity of TV shows based on audience demand, which reflects the total audience engagement with a show across all platforms.
One major potential use of demand data for entertainment executives is content valuation. The demand for a TV show can help executives estimate its dollar value contribution to any platform in any region. For example, "Dominion" has 3.1 times the audience demand of the average show in the United States, which is a good sign of its popularity. Knowing the baseline value of a title, its ability to drive subscriptions and reduce churn is important if you are a TV executive.
Another way entertainment executives can use demand data is for acquisition or distribution decisions. The demand for a show can help executives assess its franchise potential, current popularity, and long-term value. In the case of "Dominion," the show's performance in individual markets, like the United States and Italy, can help inform decisions about where to prioritize distribution efforts. Similarly, the show's high demand in February suggests it may have momentum that could make it popular with viewers in other regions or platforms.
Demand data can also help inform programming decisions. For example, executives might use fan affinity analysis to help select creative talent or to strategize partnerships with influential brands or TV shows. By understanding what genres are resonating with the show's audience, TV executives can make informed decisions about programming choices.
Lastly, demand data can help entertainment executives with content promotion and discovery. Understanding the peak demand of a show and the types of promotions that have worked in the past can help executives optimize their marketing campaigns ahead of the premiere.
All of these types of decisions can benefit from an understanding of demand data. As seen with "Dominion," the data can help identify trends in audience engagement and pinpoint the factors that contribute to a show's popularity. By leveraging this information, entertainment executives can make more informed decisions across the entire content ecosystem, from acquisition and distribution to programming and promotion.
This is Dominion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dominion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Dominion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dominion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Dominion in the United States. We provide our partners with meaningful television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.