The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV or OTT executive, the demand data provided for "Harry Potter 20th Anniversary: Return To Hogwarts" is a valuable tool to make informed decisions. With Parrot Analytics' content valuation system, you can use demand data to determine how much a show is worth by analyzing its dollar value contribution to any platform in any region. Here are some ways in which the demand data for "Harry Potter 20th Anniversary: Return To Hogwarts" can be used by executives to make better content, acquisition, distribution, or programming decisions.
1. Content valuation: "Harry Potter 20th Anniversary: Return To Hogwarts" has audience demand 3.6 times higher than the average TV show in the United States over the last 30 days. By using the demand data, executives can determine the show's worth, assess its ability to drive subscriptions and mitigate churn, calculate its ROI, and estimate the cannibalization of audiences if it's available on multiple services. Executives can also assess the show's value as a strategic asset for a streaming platform and explore its franchise potential.
2. Programming decisions: By examining the top 10 global markets where "Harry Potter 20th Anniversary: Return To Hogwarts" is most in-demand, executives can understand the show's popularity and its potential audience reach. The show has excellent demand worldwide, with outstanding audience demand across all platforms. This data can be used to make informed programming decisions about what content to produce or acquire, how much to allocate funds for future content investments, and how to optimize the release strategy and pricing.
3. Acquisition decisions: The demand data can be used to understand the show's performance in comparison to other titles available in the market. This information can be used by executives to make informed acquisition decisions and comparative analysis.
4. Distribution decisions: The travelability metric can be used to understand how well the show will perform overseas. For "Harry Potter 20th Anniversary: Return To Hogwarts," the travelability is good, indicating that it has good potential to perform outside its home market. This data can be useful for executives looking to distribute the show internationally.
5. Subscriber acquisition and retention: By understanding the show's momentum and longevity, executives can make informed decisions that cater to specific audiences or promote the show around the world. Knowing which titles will attract and retain subscribers can help executives focus their investments in content.
6. Marketing optimization: Executives can use demand data to optimize their marketing campaign ahead of a premiere. Affinity analysis can help identify the best talent or brand to partner with to expand the audience. By analyzing taste clusters, executives can determine elements of existing content that fans like most and use that information to optimize an upcoming production for success.
In summary, demand data can be used to support executives to drive informed decisions around content valuation, programming, acquisition, distribution, marketing, and audience insights. Using the example of "Harry Potter 20th Anniversary: Return To Hogwarts," executives can leverage Parrot Analytics' content valuation system to unlock the value of content on any streaming service.
Harry Potter 20th Anniversary: Return To Hogwarts's travelability to the United States in the last 30 days is 53%, which means that the audience demand for Harry Potter 20th Anniversary: Return To Hogwarts is 53% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Harry Potter 20th Anniversary: Return To Hogwarts travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Harry Potter 20th Anniversary: Return To Hogwarts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harry Potter 20th Anniversary: Return To Hogwarts, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Art Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Harry Potter 20th Anniversary: Return To Hogwarts in the United States. We provide our partners with smart television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.