The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content decisions in order to drive your platform's success. One way you can benefit from data-driven insights that can influence your decision-making process is by leveraging demand data. For instance, using the example of "Inside Edition" in November 2023, let's dive into how we use demand data to help entertainment industry insiders.
Using demand data, you can identify how much a series is worth and how it factors into content valuation, among other things. For example, "Inside Edition's" outstanding demand in November 2023, which was 19.3 times the average show in the country, demonstrates the show's significant audience appeal. It's among just 2.7% of all TV shows to achieve such a level of demand, and it’s ranking and its percentile in the news genre indicate its place relative to other shows in its category. The show's recent increase in demand further affirmed its market worthiness. By combining this data with other key performance indicators like reach, momentum, travelability, and longevity, you can better understand how a show like "Inside Edition" fits into your platform's content strategy.
Also, demand data provides you with valuable insights when it comes to acquisition and distribution decisions. You can identify what types of content or programming exhibit the potential for future growth based on their demand patterns. By analyzing the top 10 global markets in which "Inside Edition" is most in-demand, you can make more informed choices about where to offer the show or other titles like it. For example, you might consider offering it more heavily in those markets or replicate the show in other countries or adapting it for other audiences.
Furthermore, demand data can guide programming decisions by helping you understand what your audience enjoys. Studying the specific demand features that make a TV show like "Inside Edition" popular in your market provides valuable insights. For example, you can use demand data to determine which genre resonates most with your audience and strategize for future content around these popular genres. And Parrot Analytics' content valuation system make it possible to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog by providing neural network models that baseline the value of a content title in any particular market.
Demand data is also used in building and retaining an audience. By having visibility into the titles that viewers enjoy most in your library, you can make more informed decisions about which shows to acquire to keep your audience happy and engaged. This provides a better foundation for building out and sustaining a dedicated audience base and identifying new opportunities presented by changing viewing patterns.
Ultimately, Parrot Analytics empowers entertainment executives to take a data-driven approach to building a successful platform. By leveraging demand data and viewing insights, you can make more informed decisions about your content acquisition and programming decisions with a range of input options like understanding global demand, competitive benchmarking, platform and network fitment taking cognizance of travelability, longevity, momentum, Franchisability, and reach. This equips you for resounding success in the fast-changing and increasingly competitive entertainment industry.
This is Inside Edition's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Inside Edition travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. Syndication, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Inside Edition.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Inside Edition from partners like Syndication.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Inside Edition? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Syndication to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Syndication by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Inside Edition. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Syndication to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Edition, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been altered on Dec. 10, 2023, 3:51 p.m. PST using global tv demand content analytics from Parrot Analytics for Inside Edition in the United States. We provide our partners with smart media industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
