The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to help them make more informed content acquisition decisions for a platform. The data provides insights that can help evaluate a show's performance and potential future prospects. For instance, in March 2024, "Inuyasha" had 6.4 times the audience demand of the average show in the United States, and only 8.6% of all TV shows had this level of demand. The show also moved up in rank by 457 spots during the month, indicating an increase in popularity. Entertainment executives can use these metrics to evaluate the commercial viability of the show and make informed decisions about acquiring it for their platforms.
Demand data also drives content valuation by revealing the dollar value contribution of any show in any region. Entertainment executives can use this information to determine how much to spend on content. Using the demand data, which can reveal the demand for a title over a specific period, executives can estimate a show's ability to drive subscriptions and mitigate churn. It can also reveal the platform-specific marginal revenue contribution of each title, how a show drives engagement across the rest of the catalog, and estimate cannibalization of audiences if a title is available on multiple services.
Additionally, demand data can inform programming decisions, such as release strategy, marketing, and recommendations. For example, it can help optimize a marketing campaign ahead of the premiere, determine the best release strategy for a show, and ensure that content is being seen by the right audience. This data can also help executive producers determine which titles should be bought to retain a current audience or grow it.
In conclusion, entertainment executives can use demand data to make informed acquisition, distribution, and programming decisions. By evaluating a show's popularity and commercial viability, executives can determine its worth and make decisions about its future prospects. Demand data also provides insights that can improve programming decisions such as marketing campaigns, release strategies, and recommendations. Overall, the use of demand data provides accurate insights into an audience's taste and preferences, which can inform better content decisions for maximum ROI.
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Our TV audience measurement dataset is truly global. Discover how popular YTV‘s Inuyasha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inuyasha, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Inuyasha in the United States. We provide our partners with extensive SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.