The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be tasked with making decisions regarding content creation, acquisition, distribution, and programming for your TV show or streaming platform. Parrot Analytics can help you make more informed decisions by providing valuable insights through demand data. The case of "Joe Pera Talks With You" is a great example of how you can use demand data to make better content decisions.
Content Valuation: You can use the demand data from Parrot Analytics to answer questions about the value of your content. For instance, you can determine how much your show is worth, the contribution of a show's stars to its value, the value of a content library to your platform, and the worth of a title as a strategic asset. Using demand data, you can also determine the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services. By leveraging Parrot Analytics' content valuation system, you can calculate the ROI of a specific title and assess its ability to drive subscriptions or mitigate churn.
Global Audience Valuation: You can use demand data to quantify the global value of your content. For example, you can find out what content is most popular in your local market or on a global scale. With "Joe Pera Talks With You," you can see that the show is performing well in the United States and other top global markets like Spain, Turkey, Sweden, and the United Kingdom.
Concept Testing: You can use demand data to test your concepts and determine what is likely to resonate well with your audience. With "Joe Pera Talks With You," you can see that the audience has a liking for seemingly mundane subject matter such as iron, Sunday breakfast, fall drives, dancing, sleeping, and music.
Supply and Demand Decisions: You can use demand data to determine what type(s) of content exhibit opportunity to acquire or produce. You can assess if the content will be good enough to meet your audience's demands. With "Joe Pera Talks With You," you can see that the show is exhibiting considerable demand, even if that demand has decreased slightly in recent months.
Competitive Benchmarking: You can compare the performance of your content against other titles available on the market. You can use demand data to measure the success of your marketing campaign and see if your show is part of the cultural zeitgeist. With "Joe Pera Talks With You," you can see that the show's momentum is good, and its longevity is okay. By comparing the performance of this show on a 1-year rolling basis vs the last 30 days, you can see that the show has become increasingly popular.
Subscriber Retention and Acquisition: You can use demand data to determine which titles should be purchased to keep your current audience happy. With "Joe Pera Talks With You," you can see that the show ranks at the 93.9th percentile in the comedy genre in March and that fans of "Joe Pera Talks With You" also like other shows like "Rick and Morty" and "The Venture Bros." You can also use demand data to determine which titles should be acquired to attract new subscribers. You can adopt an optimal release strategy and pricing by analyzing your demand data.
By leveraging demand data from Parrot Analytics, you can make more informed decisions as an entertainment executive. From content valuation to subscriber retention and acquisition, to competitive benchmarking and concept testing, demand data provides insights that can help you make better content decisions. The case of "Joe Pera Talks With You" shows that demand data can help you determine what's performing well and what's not, the audience's taste clusters, optimal pricing strategy, and global travelability.
This is Joe Pera Talks With You's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Joe Pera Talks With You travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Adult Swim, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Joe Pera Talks With You), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Adult Swim by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Joe Pera Talks With You, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Joe Pera Talks With You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joe Pera Talks With You, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Joe Pera Talks With You in the United States. We provide our partners with extensive television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.