The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition, distribution, and programming decisions. For example, analyzing the performance of a show like "Rwby" in March 2024 in the United States can reveal several key insights that can inform your content strategy.
Firstly, you can leverage demand data to assess the content valuation of a show like "Rwby". Using Parrot Analytics' content valuation system, you can determine the dollar value contribution of a title to any platform, in any region, based on its demand data. You can answer questions like how much a show is worth, how much value is being driven by demand for one of its stars, what the baseline value of a title is, and how a show is performing as an acquisition-driving or churn-reducing title. For instance, "Rwby" has 17.2 times the audience demand of the average show in the United States over the last 30 days, indicating that its contribution to any platform is significantly high.
With its outstanding demand, you can also infer how well the show will perform amidst its peers and which titles to acquire or produce through a careful analysis of supply and demand. You can also use demand data to map local white space and determine what genres are resonating the most with your current audience to focus on acquiring similar content.
Demand data also enables you to optimize your release strategy and pricing, as well as informs you about the potential of under-monetized titles. Additionally, by analyzing the top 10 global markets where "Rwby" is most in-demand over the last 30 days, you can identify which international markets to target for distribution.
You can also use demand data to answer questions concerning subscriber acquisition and retention. For example, analyzing the preferences of fans who like "Rwby" can provide insight into which titles to buy if you wish to grow your audience and keep your current audience happy.
Further insights can be gained through Parrot Analytics' six dimensions of demand - pulse, travelability, longevity, momentum, franchisability, and reach. "Rwby" rates outstanding in pulse, travelability, longevity, momentum, and reach, indicating its strong performance across the board. You can adjust your marketing campaign ahead of premieres with such insights and maximize your ROI through direct market targeting.
In conclusion, using demand data like what's seen in the case of "Rwby" can help you better make informed content decisions, programming decisions, and acquisition decisions. The information on demand data can inform you on the content valuation of a show, content strategy, target audience, marketing campaign, and evaluating the potential of acquiring or producing new titles.
This is Rwby's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rwby travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rooster Teeth‘s Rwby is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Rwby also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rooster Teeth and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rwby, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Rwby in the United States. We provide our partners with valuable OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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