The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for decision making for any entertainment executive. By analyzing demand for TV shows, we can make more informed decisions about content, acquisitions, distribution, and programming. Let's take "Spooks" for the month of March 2024 in the United States as an example of how demand data can help us make more informed decisions.
Content valuation: Using demand data, we can estimate the value of the "Spooks" series and determine how much a platform should spend on it. The demand metric tells us that "Spooks" has 3.0 times the audience demand of the average show in the United States over the last 30 days. This means that "Spooks" has high demand, and only 8.6% of all TV shows have this level of demand. We can also see that the demand for this show has been increasing recently, which means that its value is likely to increase as well.
Programming decisions: We can use demand data to make more informed programming decisions. For example, the travelability metric tells us that the demand for "Spooks" in the United States was 57% of the demand in its country of origin, the United Kingdom. This means that "Spooks" may not have the same level of demand in other countries, so executives could review the show's potential in other markets and adjust their programming portfolios accordingly. Additionally, we can see that there is a list of other shows that fans of "Spooks" also like, so executives could use this data to create complementary programming schedules.
Distribution decisions: The list of top 10 global markets where "Spooks" is most in-demand over the last 30 days tells us that the show outperforms the demand of the average TV show (1x) in each of these markets. This information can help executives understand which markets to target for distribution of the show.
Franchisability: The franchisability metric measures spin-off potential. For "Spooks," it is rated as okay, indicating it might not have as much potential to generate spin-offs as some other TV shows. Executives could use this information to prioritize other shows for franchise material.
Subscriber acquisition and retention: The demand data for "Spooks" helps to determine if it can play a role in subscriber acquisition and retention. We can see that the show had good demand in the United States over the last 30 days. Audiences in the United States like the show, so executives could make arrangements with platforms to acquire this series to keep their current subscribers happy and attract new viewers.
In summary, demand data can be used to help executives make informed decisions about content valuation, acquisition, distribution, and programming. Executives can use this data to understand the potential value and popularity of shows like "Spooks" and leverage that information to improve their business decisions.
Spooks's travelability to the United States in the last 30 days is 58%, which means that the audience demand for Spooks is 58% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Spooks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBBC‘s Spooks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Spooks also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spooks, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Spooks in the United States. We provide our partners with essential television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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