If you're an entertainment executive working for an OTT platform or SVOD platform, "The Bachelor (US)" is a compelling example of a TV series that is in high demand both regionally and globally. Parrot Analytics's demand data can help you make more informed content acquisition decisions, weigh the value of specific pieces of content, determine how much to spend on content, and evaluate its ROI potential for any given platform.
Based on the analysis shared, here's how the demand data can be used to make these strategic decisions:
1. Content Valuation: Knowing the outstanding demand for "The Bachelor (US)" and comparing it with the average demand for all TV shows in the United States, we can say that this show is a valuable asset for any OTT or SVOD platform. With 11.2 times the audience demand of the average show in the United States over the last 30 days, demand for "The Bachelor (US)" is exceptionally high. Demand data can enable valuation of content, and content valuation can be helpful to ascertain the dollar value contribution of any title, to any platform, in any region.
2. Programming Decisions: By examining the top ten global markets where "The Bachelor (US)" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of average TV shows in each of these markets. As an entertainment executive, you can leverage this data to make programming decisions and influence release strategies and pricing for your platform.
3. Acquisition Decisions: The show's outstanding demand in the US and the Netherlands and good demand across other global markets indicates that it would be a wise acquisition for your content library. The data gathered from Parrot Analytics can assist in determining the baseline value of a title, assessing a TV series' ability to drive subscriptions and mitigate churn, and having a better understanding of a title's spin-off or franchise potential.
4. Distribution Decisions: If you're wondering which platforms you should target for distribution of "The Bachelor (US)," demand data can be your guide. You can look at which channels or platforms have the most demand for the show and prioritize those accordingly to maximize viewership and engagement.
5. Programming Decisions: You can use demand data to guide programming decisions that will keep your audience happy and support audience growth: shows that have similar viewing habits and interests with your audience can be a good reference. For instance, "The Bachelor (US)" had an increase in audience demand in the US by 6.4% in October 2023, and its fan base overlaps with the fans of "Bachelor In Paradise (US)", "Name That Tune" and "Grey's Anatomy", among others. By leveraging this data, you can curate a lineup of content solutions that are tailored to your audience's interests.
Demand data is critical for entertainment executives in making informed decisions about how they acquire, license, create, or distribute content. The data ensures that you can continually improve your content offerings and attract new subscribers with engaging services. Parrot Analytics offers a content valuation system powered by global content demand and supply that can enable television executives to make lucrative and data-driven decisions in identifying and acquiring the right content to engage their audiences.
