As an entertainment executive, the insights from analyzing "The Bachelor (US)" using Parrot Analytics' demand data tool can be leveraged to make more informed content, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to understand the value of a TV series on your platform. Using the content valuation system powered by global content demand, entertainment executives can calculate the value contribution of any title to any platform in any region. "The Bachelor (US)" had an outstanding demand of 9.7 times the average show in the US over the last 30 days, making it a highly valuable asset for any platform. Furthermore, demand data can reveal the dollar value contribution of any title to a platform, which helps to determine how much to spend on acquiring a title.
Secondly, demand data can be used to assess the performance of a show in a particular genre. "The Bachelor (US)" ranks in the 98.5th percentile in the romance genre, meaning it has higher demand than 98.5% of all romance titles in the United States. Entertainment executives can leverage this information to inform their genre-specific content acquisition plans.
Thirdly, demand data can be used to monitor the popularity of a show over time. While "The Bachelor (US)" has had outstanding demand in the long term, its demand has been decreasing recently. Entertainment executives can use this information to make predictions about the show's future performance and consider whether it's worth investing further in the content assets of this show.
Fourthly, executives can use demand data to understand the show's performance in different markets. While "The Bachelor (US)" has achieved outstanding audience demand of 8.0x in the US, it has also outperformed the demand of the average TV show in other markets, such as Canada and Turkey, providing executives with data to explore new opportunities in the global market.
Finally, entertainment executives can use demand data to uncover audience trends and preferences that can inform their content strategy and programming decisions. In the case of "The Bachelor (US)," the show's fans indicated they also liked various other titles, potentially suggesting that areas for new content acquisition opportunities could be in lines with the tastes of the show's audience.
In conclusion, Parrot Analytics' demand data tool provides entertainment executives with a valuable resource to make more informed content, acquisition, distribution, and programming decisions. Using "The Bachelor (US)" analysis of December 2023 as an example, entertainment executives can use demand data to inform content valuation, assess genre-specific performance, monitor popularity over time, analyze show performance in different markets, and uncover audience trends.
