If you are an entertainment executive responsible for making informed content and acquisition decisions, the above data on "The Bachelor (US)" demonstrates how demand data can be used to assess the popularity, excitement and consumer interest in specific shows. As a widely watched TV program, "The Bachelor (US)" can provide us with valuable insights on how leveraging demand data can assist with content valuation, acquisition and understanding its audience better.
One major benefit of demand data is content valuation, which is particularly useful for establishing the economic value of a title. Based on the demand data provided, we can calculate the dollar value contribution that "The Bachelor (US)" is making to its viewing platform. The demand for the show, both in the US and globally, is extremely high, putting it well above average in terms of demand. The show's target audience is primarily accessing it in the United States; however, it is good and okay, respectively, in Canada and Norway, while demand is good in Lithuania, Bulgaria, Romania, Germany, and Israel.
Understanding demand data and usage patterns can assist platforms in identifying the best titles to acquire and produce. For instance, the show is in high demand in the romance genre, ranking at the 97.5th percentile across the US. Because of its soaring demand, platforms can acquire a title such as "The Bachelor (US)" and leverage its success with its US audience in other regions with high demand, as well as monetize the title worldwide.
Additionally, demand data can direct pre and post-release marketing campaigns effectively. Understanding demand patterns of titles like "The Bachelor (US)" enables companies to design and implement tactical pre-release marketing strategies which can help stir up anticipation and excitement around the series, boosting its momentum further. The demand for this show has been steadily increasing since September, leading up to a demand spike at the end of the month. Monitoring incremental changes, as well as significant demand spikes, can help executives identify if something has gone wrong with their marketing campaigns or suggest that promotional activities should begin earlier to increase a show's likelihood of success.
Demand data also helps entertainment executives to develop optimum release strategies and pricing. Assessing demand trends for a show can shed light on the best time to release a title. For instance, the demand for "The Bachelor (US)" peaked in September, implying a September release would be ideal. Additionally, devices such as social listening can enable understanding of the content's audience sentiment, which can help organizations fine-tune their monetization strategies.
Lastly, understanding affinity analysis can provide valuable insights into audience preferences and desires. By assessing data on other TV shows that audiences who enjoy "The Bachelor (US)" watch, production companies can respond in an informed manner and identify new shows' concepts. The aim is to create content that provides audiences with a feeling of connectedness, which will boost engagement. Additionally, it can assist production companies in identifying talent or brands they can partner with to reach an even larger audience.
In conclusion, through the demand data provided for "The Bachelor (US)", entertainment executives can identify trending titles, discover what audiences like the most, and know which content to acquire. Utilizing such data leads to modelling informed decisions concerning content valuation, production, distribution, acquisition and programming.
