Are you looking for insights on how to make the most of your TV series? Look no further than Parrot Analytics' demand data system. We recently conducted a case study on "The Bachelor (US)," which offers a great demonstration of how our services can benefit various entertainment executives at different stages of the content production process.
Let's start by looking at content valuation. Parrot Analytics' content valuation system is based on demand data and can help answer questions like: "How much is my series worth?" or "What is the baseline value of a title?" In the case of "The Bachelor (US)," the demand data shows that the show has 18.6 times the audience demand of the average US show over the last 30 days. With only 2.7% of all TV shows having this level of demand, it is clear that this show holds a lot of value. Additionally, by examining the top 10 global markets where "The Bachelor (US)" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets. This indicates that the show has a high value and strong potential for international distribution.
Demand data can also help with decisions concerning acquisition, distribution, and programming. In terms of acquisition, a content producer or distributor could use our demand data to determine whether "The Bachelor (US)" is worth investing in. By seeing that demand for this show has been increasing recently, they might decide that now is the time to acquire the series. For a linear or pay TV network, understanding the high audience demand for "The Bachelor (US)" may prompt them to acquire the series for broadcast in a specific time slot. Meanwhile, demand data can help OTT or SVOD platforms decide which titles they should buy to keep their current audience happy and drive subscriber acquisition.
Moreover, demand data can help with programming decisions. A TV production company can leverage demand data to determine which elements of existing content their fans like the most and optimize upcoming productions for success. Endemic brands could partner with "The Bachelor (US)" based on similar interest profiles of the audience and content affinities. The talent agency could understand which male or female star demonstrated the highest affinity with the audience to put them forward for interviews and merchandise tie-ins. Content distributors could understand where the world's white spaces in the content landscape exist, allowing them to acquire and monetize the content in new markets, and promote new formats or untapped genres.
The value of "The Bachelor (US)" can be quantified even further through the Parrot Pulse, a metric that enables a better understanding of the global performance of a show across six dimensions. The worldwide audience demand of "The Bachelor (US)" across all platforms is good, whilst its travelability is ok. The third dimension, longevity, is outstanding, as it measures how well audience demand is maintained over time. Indeed, in the case of this show, demand was shown to be increasing recently. The fourth dimension, momentum (the pace of growth), is also outstanding, indicating the strong growth potential in the future. Finally, its franchisability (spin-off potential) is rated as "good," while its reach (the number of people expressing demand for a show) is "outstanding." These six dimensions help entertainment executives understand the potential of "The Bachelor (US)" and how it can expand or be monetized globally.
Ultimately, the demand data for "The Bachelor (US)" over the last 30 days tells a compelling story. With outstanding audience demand and demand increasing, this show is highly valuable. Demand data can help inform content valuation, acquisition, distribution, and programming-related decisions. It can give insight into which content is most popular in specific markets worldwide, quantify the platform-specific marginal revenue contribution, and assist in competitive benchmarking. With Parrot Analytics' demand data at their fingertips, entertainment executives can garner a better understanding of what content should be produced, acquired, and distributed globally.
