As a television executive, you need to consider multiple factors before investing in a TV series or making programming decisions. Demand data analysis of a TV series such as "The Bachelor (US)" can provide insights that will enable better decision-making.
First, content valuation using demand data can help determine how much a show is worth and estimate the ROI it brings for a specific platform. For instance, the demand data of "The Bachelor (US)" over the last 30 days showed 10.0 times the audience demand of the average show in the United States and only 2.7% of all TV shows have this level of demand in the market, indicating the show's value. Additionally, the demand data can reveal the dollar value contribution of any title in any region, which is helpful in determining how much to spend on content.
Demand data analysis enables a TV executive to make acquisition decisions for a show. For example, analyzing the show's demand in different markets globally reveals that "The Bachelor (US)" has outstanding demand in markets such as The Netherlands, where demand is 10.0x, and Canada and Norway, where demand is good. This information helps to identify which shows would perform well in specific markets, making acquisition decisions easier.
Demand data also helps to improve programming decisions for TV executives. By identifying the audience's affinity for the show, relevant content in the same genre is recommended. Analyzing the top TV shows that fans of the "The Bachelor (US)" also liked, such as "Bachelor In Paradise (US)," "Tosh.0," and "Robot Chicken," can facilitate programmers' decisions to create relevant content and audience retention.
Demand data can help in deciding which platform to distribute the content. For instance, "The Bachelor (US)" has traveled well, but the travelability is ranked okay. The TV executive can use this information to determine which platforms should be targeted for the show's distribution.
The demand data analysis of "The Bachelor (US)" provides insights on several dimensions such as longevity, momentum, franchisability, and reach. The show has exceptional longevity, as audience demand has been maintained over time. The show has good franchisability and has the potential to launch spin-offs in the future. Its momentum is outstanding, as the pace of growth has been high in recent times. The show's global reach is outstanding, with demand for the show exceeding the average for all shows on the market.
Demand data analysis answers several critical questions such as how much is a show worth, what type(s) of content exhibit opportunity, how effective is pre or post-premiere marketing, and how can you optimize the marketing campaign ahead of a premiere.
In summary, demand data analysis for shows like "The Bachelor (US)" provides several critical insights, including content valuation, acquisition decisions, programming decisions, distribution decisions, competitive benchmarking, pre-release marketing, and audience retention. TV executives can leverage this data to make more informed decisions that positively impact their business.
