As an entertainment executive, one of the key decisions you make is investing in content or acquiring content that will appeal to your target audience. Demand data can help you make more informed and data-driven decisions. Using the example of "The Bachelor (US)" for the month of November 2023 in the United States, we can see how demand data can help you make decisions across different areas.
Content Valuation:
One of the essential decisions you make as an entertainment executive is determining the worth of a show. By using demand data, you can calculate the dollar value contribution of any title on any platform in any region. In the case of "The Bachelor (US)," over the last 30 days, the show has had 10.4 times the audience demand of the average show in the United States. This demand data provides valuable insights into the popularity of the show and enables you to estimate the value of the content.
Programming Decisions:
Demand data can help you make programming decisions by identifying the most popular genres in your local market. In the case of "The Bachelor (US)," it ranked at the 98.7th percentile in the romance genre in November. This means that "The Bachelor (US)" has higher demand than 98.7% of all romance titles in the United States. By analyzing demand data, producers can curate programming content with more precision and increase the probability of finding and retaining an audience.
Acquiring Decisions:
Choosing what content your streaming service offers can be a challenging process. However, demand data can help you acquire content that will attract subscribers to your platform. "The Bachelor (US)" saw outstanding audience demand of 10.0x in the United States, making it an ideal acquisition. You can also use demand data to assess a TV series's ability to drive subscriptions and mitigate churn by seeing how popular the show is among your current audience.
Distribution Decisions:
Demand data can help you figure out the best way to distribute your content. By examining the top 10 global markets where "The Bachelor (US)" is most in-demand over the last 30 days, we can see that this TV series outperformed the demand of the average TV show in each of these markets. The United States is "The Bachelor (US)"'s number one market globally, with the show achieving outstanding audience demand of 10.0x in the US. This demand data can help producers initiate a targeted approach to distributing the content efficiently.
Franchisability and Spin-Off Potential:
Demand data can also help you create spin-offs or develop franchises. Franchisability and spin-off potential are measured by examining how well an audience demand is maintained over time. "The Bachelor (US)" had an outstanding longevity score. With a high demand for the show, producers could identify avenues for franchising or spin-offs and execute strategies for greater revenue generation.
In conclusion, demand data can offer entertainment executives valuable insights that can help them make better programming, acquisition, distribution and franchising decisions, and even content valuation, empower their investments and acquire shows that will appeal to their target audiences. The outrageously popular "The Bachelor (US)" case study, for the month of November 2023 in the United States, provides useful examples of how demand data can be utilized, offering valuable insights on how to use those insights to drive platform growth and empower content makers succeed in the cut-throat entertainment industry.
