Entertainment executives can use demand data to make informed decisions regarding content, acquisition, distribution, and programming. Let's take a look at "The Bachelor (US)" for January 2024 in the United States, to understand how demand data can help executives make better decisions.
Content valuation uses demand data to determine the worth of a show. The demand for "The Bachelor (US)" is outstanding, with 12.4 times the audience demand of the average show in the United States. This indicates that it is a lucrative show that can drive engagement and attract new subscribers to a streaming platform. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region.
Demand informs decisions concerning supply and demand, such as in what type of content executives should invest resources. For example, the audience demand for "The Bachelor (US)" has been increasing recently by 46.5% in January 2024. Comparing the performance of "The Bachelor (US)" on a rolling year basis against the last 30 days indicates an 8.2% increase in popularity, which hints that this show is a wise investment.
Demand enables executives to value content. For instance, "The Bachelor (US)" ranks at the 98.9th percentile in the romance genre, meaning it has higher demand than 98.9% of all romance titles in the United States. Also, examining the top 10 global markets where "The Bachelor (US)" is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show (1x) in each of these markets, including in the United States, which is its primary market, where it achieved outstanding audience demand of 5.9x.
Demand powers discovery and recommendations, which enable executives to ensure their content is seen by the right audience. For example, other shows that fans of "The Bachelor (US)" also like include "Bachelor In Paradise (US)", "Dr. Pimple Popper", "Bachelor In Paradise Australia", "Name That Tune", "The Ultimate Fighter", "Project Runway", "House Of The Dragon", "The Amazing Race Canada", and "Dragons' Den (CA)."
Additionally, executives can use demand data to inform their pre-release marketing campaigns. With "The Bachelor (US)" audience demand increasing by 46.5% in January 2024 in the United States, executives can optimize their pre-release marketing campaigns ahead of the show's premiere to maximize its success.
Finally, executives can use demand data to uncover under-monetized titles and identify new market opportunities for content distribution. For example, Parrot Pulse, an independent measure of a show's global performance across six dimensions, shows that "The Bachelor (US)" has good franchisability, or spin-off potential, and outstanding longevity. Meaning executives can monetize this IP by creating spin-offs or franchises. They can use data to select IP to develop into a franchise or create spin-offs.
In conclusion, demand data can help a TV executive make informed decisions regarding content, acquisition, distribution, and programming. As such, utilizing Parrot Analytics demand data could help executives to make better decisions that lead to more successful content, which will engage and retain viewers on their platforms or networks.
