The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in the TV industry, you know how important it is to use data-driven insights to make informed content decisions and evaluate the performance of titles. Demand data provided by Parrot Analytics can help you with these vital aspects.
One of the most significant use cases for demand data is content valuation. Using the demand data of a show like "The Haunting Of Bly Manor," you can get an estimate of how much the series is worth relative to other titles on your platform. The content valuation system uses global demand and supply to reveal the dollar value of any title to any platform in any region. It can help you calculate the usual return on investments, a specific title will bring to any given platform, and assess the series' ability to draw subscriptions and mitigate churn.
Another use case for demand data is helping executives make acquisition decisions. By knowing about the demand for a particular show in different markets around the world, you can evaluate its potential for expanding your platform's reach. Using this system, you can also compare the show's demand to other titles available on the market, ensuring that you're making well-informed decisions during acquisitions.
Furthermore, Parrot Analytics' demand data can help you gauge a show's fit with your platform. Knowing where the show is most popular helps you determine which platforms to target for distribution.
Demand data also provides a valuable tool for making informed programming decisions. Using a show like "The Haunting Of Bly Manor" as an example, an entertainment executive can identify which elements of a show fans like the most. This data can be used to optimize upcoming productions for success or ideate new programming concepts based on viewer interest.
Finally, demand data can provide insights into how to optimize marketing and determine the best release strategy for content. By using demand data, you can see how popular a show is relative to other titles in various markets worldwide. This information can help you adjust your marketing campaigns to target specific audiences best while ensuring optimal release timing.
In conclusion, executives in the TV industry need to use data-driven insights to make informed content, acquisition, and programming decisions. Demand data provided by Parrot Analytics can provide valuable insights into show performance, understand your audience and make critical decisions to expand your business globally.
This is The Haunting Of Bly Manor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Haunting Of Bly Manor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Haunting Of Bly Manor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of Bly Manor, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The Haunting Of Bly Manor in the United States. We provide our partners with far-reaching media industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.