The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to determine how well your content is performing, how much to spend on content and how effective your marketing strategy is. You can also use the data to identify opportunities for content production or acquisition, and to make strategic decisions such as distribution, programming or acquisition.
Looking at the example of the Japanese TV series "Ascendance of a Bookworm", we can see how demand data can help you make informed decisions when it comes to content valuation, acquisition, and programming. With 2.2 times the audience demand of the average show in Australia over the last 30 days, the demand for the show is good. As only 8.6% of all TV shows have this level of demand, "Ascendance of a Bookworm" is performing well in Australia.
However, the fact that the demand for the show has been decreasing recently is a cause for concern. By examining the top 10 global markets where the show is in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. Japan is "Ascendance of a Bookworm"'s number one market globally; the show achieved outstanding audience demand of 10.3x in Japan, showing the value of this show for that market.
Another use of demand data would be to discover shows that are similar to "Ascendance of a Bookworm". By analyzing the Parrot Analytics data, we can see that shows such as "Spy X Family (スパイファミリー)", "The Rising Of The Shield Hero (盾の勇者の成り上がり)" and "Attack On Titan (進撃の巨人)" are also popular with fans. This data can be used to identify new content productions that can fit into similar genres or be inspired by content with overlapping audience interests.
Demand data can also help TV executives make acquisition decisions. As an example, knowing that audience demand for "Ascendance of a Bookworm" has decreased in Australia by 13.3%, one can decide if the purchase of the show would be apposite to acquire for an Australian market or not. With the show's franchisability and average rating around 2.2 times that of the average title, there is potential for acquisition, development and reinforced marketing efforts that could leverage the popularity of the show for potentially lucrative spin-offs or international success.
Finally, demand data can help inform programming decisions. Momentum, such as the pace of growth, for the show being good and longevity being outstanding indicates that the show is worth promoting further investment for the future such as TV movies, spin offs and other related IPs. By optimizing release strategies and pricing for the content, executives can capitalize on the increased demand seen recently in late February. With knowledge of the show's audience preferences and demographics, better future programming decisions can be made by content executives such as acquisitions, content production, and scheduling.
Ascendance Of A Bookworm (本好きの下剋上)'s travelability to Australia in the last 30 days is 19%, which means that the audience demand for Ascendance Of A Bookworm (本好きの下剋上) is 19% of the demand in its country of origin, Japan. Click through to another market to discover how well Ascendance Of A Bookworm (本好きの下剋上) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular WOWOW‘s Ascendance Of A Bookworm (本好きの下剋上) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WOWOW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ascendance Of A Bookworm (本好きの下剋上), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Ascendance Of A Bookworm (本好きの下剋上) in Australia. We provide our partners with valuable SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.