The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can gain numerous insights by utilizing demand data analysis for informed content decisions. One example is the popular anime series "Attack On Titan," which had an exceptional audience demand for the month of March 2024 in Australia. The show saw a 13.6% increase in audience demand during this period.
Demand data can be used to make informed programming decisions and determine content valuation. For example, you can evaluate how much to spend on content by using Parrot Analytics' content valuation system based on demand data. Demand data can also reveal the dollar value contribution of any title to any platform in any region. By looking at the demand for "Attack On Titan," you can see that the demand for this show was 16.3 times the average show in Australia over the last 30 days, and the demand has been increasing recently. These statistics can be used to make informed content valuation decisions by determining the dollar value contribution of this title to any platform in any region.
Another use of demand data is to inform acquisition decisions. The exceptional audience demand for "Attack On Titan" can be used to determine if your platform requires new content to retain or acquire new subscribers. The show's high demand can also be used to assess its ability to drive subscriptions and mitigate churn.
Demand data can also affect distribution decisions. As an entertainment executive, you can use this data to evaluate which platforms to target for distribution based on the audience demand of your content. The global appeal of "Attack On Titan" is quantified through Parrot Analytics' travelability metric, which measures a show's international demand relative to its home market.
Finally, demand data can be used to make informed programming decisions. For example, "Attack On Titan" is ranked at the 99.6th percentile in the animation genre in Australia, indicating that it has higher demand than 99.6% of all animation titles in this country. This information can be used to identify the most popular genres in the local market and attract new subscribers to your SVOD service. By examining the top 10 global markets where "Attack On Titan" is most in-demand, you can also identify the most successful territories for distribution of this show.
In conclusion, demand data analysis can help entertainment executives to make more informed content, acquisition, distribution, and programming decisions. By using demand data to uncover under-monetized titles, selecting high-performing productions, and optimizing marketing campaigns, executives can ultimately drive success and profitability.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Attack On Titan (進撃の巨人) in Australia. We provide our partners with essential television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.