The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's entertainment landscape, making decisions about content acquisition, distribution, and programming can be challenging without accurate, up-to-date data. That's where Parrot Analytics comes in. Using our demand data analytics, we provide executives with actionable data insights to make informed decisions.
Let's take a closer look at one example: the hit series "WandaVision." By examining the show's monthly demand output for January 2024 in Brazil, several key insights can be derived.
Firstly, with 13.1 times the audience demand of the average show in Brazil over the past 30 days, demand for "WandaVision" is outstanding. This level of demand is found in only 2.7% of all TV shows. Even though the demand for the show decreased towards the end of January 2024 it still is considered outstanding.
Secondly, the show's audience is heavily concentrated in the comedy genre, ranking in the 99.5th percentile in Brazil. This suggests that comedy titles associated with superhero universes are highly popular in Brazil.
Thirdly, examining the top 10 global markets where "WandaVision" is most in-demand over the last 30 days reveals some interesting insights. The show outperforms the demand of the average TV show in each of these markets, most notably in the United States and Brazil.
Lastly, the show's performance over the last year indicates that there has been an increase in popularity, with peak demand increasing by 15.8% and its average demand being consistent at 13.1 times the average title.
These key insights can be used by executives to make better decisions regarding content acquisition, distribution, and programming. For instance, if an OTT platform is interested in increasing its subscriber base in Brazil they might consider acquiring "WandaVision" since it has a large and dedicated audience in the country. Or, a TV financing company looking to develop a comedy in a superhero universe might find the data insights from shows like "WandaVision" valuable when pitching their idea.
Overall, Parrot Analytics' demand data provides key insights that help executives make informed content decisions by providing an accurate measure of audience engagement, thus enabling content valuation. By using our insights from data, executives can optimize their investments in original content and library acquisition, ensuring maximum returns on investment.
WandaVision's travelability to Brazil in the last 30 days is 94%, which means that the audience demand for WandaVision is 94% of the demand in its country of origin, United States. Click through to another market to discover how well WandaVision travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. WandaVision), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 23, 2024, 1:01 p.m. PST using global television demand datasets from Parrot Analytics for WandaVision in Brazil. We provide our partners with valuable content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.