The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, an important part of your work is making informed content decisions with a view to optimize audience engagement, platform performance and maximize revenue. One of the most important aspects of decision making in this industry in recent years has been access to reliable data to inform these critical decisions. This is where demand data comes in.
Take the example of the show "WandaVision," for the month of March 2024 in Brazil. According to our data, "WandaVision" has an astonishing 13.7 times the audience demand of the average show in Brazil. This is an excellent indicator of the show's popularity and should give you confidence in investing in similar shows.
Moreover, our data shows that "WandaVision" has been increasing in demand recently. This information can be useful in estimating how popular a show may be in the future, which can guide decisions on renewals, cancellations, or investments in similar shows.
Additionally, the Parrot Pulse for "WandaVision" provides an independent measure of its overall global performance across six dimensions. This includes metrics such as audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. These dimensions provide valuable insights that can help you make more informed programming, marketing and distribution decisions.
The data also highlights the genre of the show. Professionally, based on its ranking percentile, we can say that "WandaVision" has higher demand than 99.5% of all comedy titles in Brazil. Clearly, this show is highly resonating with audiences in the country.
Our data also highlights related shows that fans of "WandaVision" are likely to enjoy. This is especially crucial for identifying potential acquisition targets for an SVOD platform. The audience’s interest in "The Falcon and The Winter Soldier," "Loki," "The Mandalorian" and other popular titles like "Rick And Morty," "Moon Knight," "Hawkeye," "Foundation," "The Book Of Boba Fett" and "Star Trek: Discovery" can help identify new production, licensing or distribution opportunities.
Furthermore, analyzing the top 10 global markets where "WandaVision" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Notably, Brazil is "WandaVision"'s number one market globally, with the show achieving outstanding audience demand 13.7 times greater than the market average. With this data, you can identify new markets to tap into, for localization or scaling.
By leveraging data on travelability, you can monetize your content to new markets by effectively leveraging distribution channels and identifying potential new platforms to partner with. Knowing that "WandaVision" has a travelability score of “outstanding” can give you confidence in licensing this title out to other markets.
Parrot Analytics' content valuation technology uses demand data to answer questions such as: How much is my series worth? How much of my series' value is being driven by demand for one of its stars? What is the baseline value of a title? Furthermore, it can assess a series' ability to drive subscriptions and mitigate churn, quantify a title's platform-specific marginal revenue contribution, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. Relating these to the "WandaVision" example, demand data can be used to valuate how much "WandaVision" is worth to an SVOD platform or other distributor.
Overall, using demand data gives you a competitive edge in assessing audience interests and identifying new opportunities. The analysis of "WandaVision" for the month of March 2024 in Brazil is a clear example of how demand data can be used to guide better-informed content decisions and improve the effectiveness of programming and distribution efforts.
WandaVision's travelability to Brazil in the last 30 days is 94%, which means that the audience demand for WandaVision is 94% of the demand in its country of origin, United States. Click through to another market to discover how well WandaVision travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as WandaVision.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as WandaVision from partners like Disney+.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for WandaVision? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as WandaVision. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. WandaVision), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as WandaVision, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for WandaVision in Brazil. We provide our partners with essential television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.