The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with many decisions that can be crucial to the success of your business. One such decision might be choosing which TV series, film, or talent to invest in. With Parrot Analytics' demand data, you can make informed decisions by better understanding the audience's preferences and analyzing current market trends.
Take, for instance, "WandaVision" in India. By analyzing Parrot Analytics' demand data on the show for the month of March 2024, we can make the following decisions:
1. Content Valuation: As an executive, you can use demand data to quantify the value of "WandaVision" to your platform or network in India based on its contribution to global content demand. The data reveals that "WandaVision" has 2.9 times the audience demand compared to the average show in India over the last 30 days. The high demand indicates that the show has significant value to the Indian market.
2. Programming Decisions: Parrot Analytics' demand data can help you make more informed programming decisions. For example, you can use "WandaVision's" audience's tastes to discover other TV shows or movies that the audience is interested in. In this case, the data reveals that "WandaVision" fans are also interested in "Loki," "The Mandalorian," and "The Falcon And The Winter Soldier." Knowing this information can help to guide your programming decisions.
3. Distribution Decisions: For linear networks or pay TV networks, Parrot Analytics can help you choose the right platform to distribute "WandaVision." Based on the demand data, the show has outstanding worldwide audience demand across all platforms, and its travelability, international audience demand relative to its home market, is outstanding. The data also shows that the show has good demand in Israel and Germany, indicating that you should focus on distributing the show to these markets.
4. Acquisition Decisions: Using demand data, entertainment executives can make more informed decisions regarding which titles they should acquire. In this case, if you are looking to acquire content that appeals to Indian audiences, you should consider "WandaVision" given its high demand and upward trend. Daten also reveals that "WandaVision" has outstanding demand in Brazil, the United States, China, Philippines, Netherlands, and Poland, so you should consider acquiring the show for your platform in these markets.
5. Franchise Development: Using demand data, entertainment executives can evaluate a show's potential to develop into a franchise. In this case, "WandaVision's" franchisability is outstanding. Based on the data, you can further monetize the IP for the show by developing it into spin-offs or franchises.
In conclusion, Parrot Analytics' demand data can help you make more informed decisions as an entertainment executive. The "WandaVision" example in India, for instance, indicates that the show is in high demand among the Indian audience, showing that the show has value to the market. If you are looking to acquire content or make programming and distribution decisions, Parrot Analytics' demand data can help you choose content that resonates with the audience and drives engagement to your platform or channel.
WandaVision's travelability to India in the last 30 days is 39%, which means that the audience demand for WandaVision is 39% of the demand in its country of origin, United States. Click through to another market to discover how well WandaVision travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for WandaVision in India. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.