The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with various decisions ranging from content creation to acquisition and distribution. Making informed decisions can be a challenge, but with the right data, you can gain insights that aid in strategic decision-making. Parrot Analytics provides an independent measure of a TV show's global performance across several dimensions, as exemplified by the analysis of "WandaVision" in Australia from March 2024.
Demand data is important as it informs content valuation, helping you determine the value of your content in any region, or even globally. Through Parrot Analytics' content valuation system, you can determine how much to spend on your content, based on the dollar value contribution of any title to any platform in any region.
From the analysis, we see that "WandaVision" has 5.4 times the audience demand of the average show in Australia over the last 30 days, indicating it is a popular show. Its demand has been increasing, which is a positive sign, and it achieved the peak rank of #453. Comparing how the show has performed over a 1-year rolling basis with the last 30 days shows a 16.3% increase in peak demand, but also decreased popularity in the last 30 days in Australia.
The Parrot Pulse provides an independent measure of the show's global performance across six dimensions, including audience demand, travelability, and franchisability. "WandaVision" ranks outstanding across each dimension, indicating the show has performed exceptionally well globally. For instance, its travelability is outstanding, and it has achieved 39% of the overall demand in its country of origin, the United States, highlighting its international appeal.
Insights into how the show has been performing in the market can guide content-related decisions. For example, analyzing the metadata reveals that the show belongs to the comedy genre and ranks at the 97.6th percentile. Similarly, we see that "WandaVision" has a group of similar shows, showing that it is suitable for fans of such genres. Furthermore, information on the top 10 global markets where "WandaVision" performs well can inform distribution decisions. Brazil has "WandaVision" as its number one show globally, for instance.
In summary, demand data from Parrot Analytics assists entertainment executives in making informed decisions related to content creation, acquisition, and distribution. By analyzing a show's performance over time, you can make decisions aligned to your business targets. You can ascertain which content exhibits an opportunity to acquire or produce, what content is worth to another streaming platform, and how to optimize a marketing campaign for maximum impact. Ultimately, demand data ensures the platform and network fit, enables competitive benchmarking, and answers vital questions such as which titles to acquire to grow or keep your audience happy.
WandaVision's travelability to Australia in the last 30 days is 47%, which means that the audience demand for WandaVision is 47% of the demand in its country of origin, United States. Click through to another market to discover how well WandaVision travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. WandaVision), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as WandaVision, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for WandaVision in Australia. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.