The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making informed content decisions can be challenging. The broad range of the content offering makes it difficult to know what will be a hit with viewers and what will flop. To help with this, we at Parrot Analytics use demand data to provide you with valuable insights on content that can elevate your decision-making process.
Recently, we analyzed the demand data of the TV series "WandaVision" during March 2024 in Germany. We found that it had 7.5 times the audience demand of the average show in Germany over the last 30 days, which demonstrates strong demand for this series. Moreover, only 8.6% of all TV shows have this level of demand, which indicates that "WandaVision" is a standout series.
Using demand data, content valuation can also be done. Our content valuation system leverages global content supply and demand to show how much a title is worth to any platform in any region, helping you make informed decisions on investments in certain TV series.
In terms of genre, "WandaVision" ranks at the 98.4th percentile in the comedy genre in Germany in March, meaning that this show has higher demand than 98.4% of all comedy titles in Germany. Also, based on the Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, we found that "WandaVision's" franchisability and reach were outstanding, indicating that this title has exceptional spin-off potential and an enormous number of fans.
Aside from valuing content and the genre, demand data can also provide insights into the performance of a TV series across multiple timelines. During March, audience demand for "WandaVision" increased in Germany by 42.3%, indicating healthy momentum in the local market. Also, examining the show's performance over a year vs. the last 30 days provides essential insights. For example, its peak demand 13.2 times the average over the year and peaked at 11.3 times the average in the last 30 days. We can use these metrics to tell how a show has decreased in popularity on a year-over-year basis, so we can make more informed content decisions on upcoming seasons.
Moreover, the demand data can also help solve the challenge of finding the right content to acquire or produce. As we can see, in examining the top 10 global markets where "WandaVision" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, letting you know which countries have a higher demand for your TV series.
Finally, demand data provides valuable insights about the show's longevity. "WandaVision" enjoys an outstanding level of longevity, measuring how well audience demand is maintained over time.
In conclusion, Parrot Analytics' demand data can help you make more informed decisions around content valuation, genre, performance, acquisition, programming, and distribution. You can use it to gain insights into a TV series' demand by examining different dimensions such as global performance, momentum, and franchisability, allowing you to make data-driven decisions that can create a higher level of audience engagement and drive higher revenue for your business.
WandaVision's travelability to Germany in the last 30 days is 70%, which means that the audience demand for WandaVision is 70% of the demand in its country of origin, United States. Click through to another market to discover how well WandaVision travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. WandaVision), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for WandaVision in Germany. We provide our partners with deep OTT insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.