The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you constantly face tough decisions about what content to produce, acquire, distribute, or program. Having access to relevant data can aid in making informed decisions. Parrot Analytics provides demand data insights that reveal the popularity of content in relation to its genre, the audience demand for specific titles, and the show's potential to maintain ongoing success.
To illustrate how demand data can be used to make decisions, we will showcase the example of "Summer Camp Island," a family-oriented animated series that first aired in 2018. From the data, we can deduce that this show is garnering increasing demand and has significant potential to attract local and global audiences.
Assuming that you're an executive looking to acquire or distribute this show, some of the relevant insights from the data include:
- Content valuation: "Summer Camp Island" has 3.4 times the audience demand of the average show in Canada over the last 30 days. This show was ranked at #713 in Canada and moved up by 1700 spots during January. Such data can help you to valuate the series and decide how much you want to spend on its acquisition.
- Regional market targeting: For the month of January 2024, the series performed well in Canada. Its travelability is okay, and the demand for "Summer Camp Island" in Canada was 32% of the demand in its country of origin, the United States. Hence, it's safe to say that this show has higher demand in North America. When considering which platforms to target for distribution, you may be more inclined to target ones in North America, especially those in Canada and the United States.
- Content portfolio optimization: Another valuable piece of insight is that "Summer Camp Island" holds higher audience demand than 95.6% of all family genres in Canada. Hence, it can be a strategic asset to expand the content portfolio of a platform's family genre and appeal to a wider range of audience demographics.
- Subscriber acquisition and retention: By examining which shows "Summer Camp Island" audience is also interested in, we can see that "The Loud House," "Bob's Burgers," and "Big City Greens" are some of the other popular shows they watch. Knowing which shows your targeted audience likes can help you create an acquisition strategy to acquire other titles that would keep your current audience happy and attract new subscribers to your platform.
- Release strategy and pricing: By analyzing trends in audience demand for the show over different time frames, i.e., the last 30 days vs. a year, you can assess the optimal release strategy for the show or other content. The show's average demand on a rolling year basis compared to the last 30 days indicates that the show was witnessing an increase in popularity. Hence, based on this data, you can deduce that now is the best time to release the show or plan a marketing campaign to reel in the audience.
In summary, the use of demand data insights concerning a show like "Summer Camp Island" can help entertainment executives make informed decisions concerning content acquisition, distribution, and programming. CBD helps to assess the monetary value of the show, understand its regional popularity, optimize a platform's content offerings, target and retain specific demographics, strategize content release, and pricing for optimal success, which ultimately drives business success.
Summer Camp Island's travelability to Canada in the last 30 days is 12%, which means that the audience demand for Summer Camp Island is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Summer Camp Island travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Summer Camp Island is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Summer Camp Island, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Summer Camp Island in Canada. We provide our partners with essential television series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.