The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "America's Got Talent" in Germany in conjunction with the analysis provided gives you an opportunity to make informed decisions regarding your content. The following are ways on how demand data can guide your content, acquisition, distribution, and programming decisions, based on the questions provided:
1. Content Valuation - Demand data is a significant metric for content valuation. You can determine how much "America's Got Talent" is worth in Germany by using the demand data value of the show based on the dollar value contribution of the show's popularity in the country. Also, by looking at what is driving demand for the show in Germany, whether it's the show structure, performers, or judges, you can accurately weigh the value of the show's content.
2. Acquisition Decisions - Demand data can help you make better acquisition decisions for TV programs. "America's Got Talent" fan base in Germany shares similar tastes with fans of other shows like "Alone" and "Mayans M.C.". By knowing the kind of shows that can attract their preferences, you can target acquiring similar shows that share the same qualities and structure, which can grow demand and popularity.
3. Programming Decisions - "America's Got Talent" is a weekly talent competition that has aired for over 18 seasons and has 442 episodes. Using demand data for the show in Germany, you can determine the best release strategy and pricing in the market for the next episodes or season. You can also optimize your pre-release marketing campaigns based on the fan base, audience interests, and highest demand period of the show in Germany.
4. Distribution Decisions - The demand data for "America's Got Talent" in Germany can guide you on the right platform to distribute the show in the country. The international demand for the show is exceptionally high, and its travelability - quantifying a show's global approach relative to its home market - is exceptional, indicating that it could be a strategic asset to local OTT or Pay-TV services aiming international distribution.
5. Longevity - The audience demand for "American's got Talent" in Germany since it started airing in June 2006 is exceptional, thanks to its unbeatable content structure and how well it has maintained its audience's interest over the years. You can use the demand data to determine the best catalog content to acquire or produce to increase engagement and retain customers in the long run.
6. Reach - "America's Got Talent" has outstanding global appeal. Hence it can attract new subscribers to your online platform in Germany, or even a different market altogether. You can use the demand data and taste clusters to identify the popular genres that appeal to the current audience and the ideal talent, brand, or TV show to partner with to expand that audience globally.
Therefore, as an entertainment executive in Germany, acquiring or producing new content, assessing content value, and effectively executing distribution, programming, and marketing strategies can be challenging tasks. However, the provision of demand insights using tools like Parrot Analytics can significantly guide you. It provides you with a reliable agile approach that ensures informed decision-making on integrating qualitative and quantitative data to guide strategy formulations.
America's Got Talent's travelability to Germany in the last 30 days is 25%, which means that the audience demand for America's Got Talent is 25% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for America's Got Talent in Germany. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.