The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The TV show "America's Got Talent" is a hit in India, where it has 3.9 times the audience demand of the average show with only 8.6% of all TV shows having this level of demand. While demand for this show decreased in the last 30 days, the show's performance is still remarkable. "America's Got Talent" has achieved the peak rank of #266 in India with an outstanding demand across all platforms.
The content valuation of "America's Got Talent" can help entertainment executives make strategic decisions on content, acquisition, distribution, and programming. Demand data highlights the dollar value contribution of any title, to any platform, in any region. Based on the audience demand data, executives can calculate the estimated ROI that a specific title is likely to bring to any given platform.
In terms of content acquisition, executives can leverage demand data to make informed decisions about which type of content to acquire or produce, which titles will help to acquire or retain subscribers, which titles to buy to grow the audience, and which content will help to keep the current subscribers happy. For instance, executives might want to consider acquiring more talent shows like "America's Got Talent" because of their ability to attract a large audience.
Entertainment executives can use demand data to help with global expansions by understanding what content is most popular in different markets around the world. Also, executives can optimize the release strategy and pricing while assessing the show's ability to drive subscriptions and mitigate churn.
Demand data can inform the platform and network fit by knowing which platforms to target for distribution of content. Additionally, executives can leverage competitive benchmarking, pre-release marketing, affinity analysis, and taste clusters. Through these features, they can better understand how their shows rank against other titles available on the market and optimize their marketing campaigns ahead of premiere by matching the show with the correct brand or talent.
In conclusion, "America's Got Talent" is an outstanding example of the power of demand data to inform strategic decision-making processes in the entertainment industry. It helps executives to make informed decisions on content valuation, programming, acquisition, and distribution. The demand data of "America's Got Talent" from India highlights the need to leverage similar formats to cater to a larger audience. Hence, shows like this one can be used as a benchmark to make smarter content decisions.
America's Got Talent's travelability to India in the last 30 days is 14%, which means that the audience demand for America's Got Talent is 14% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for America's Got Talent in India. We provide our partners with smart television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.