The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using data-driven insights is critical in making informed decisions with content valuation, acquisition, distribution, and programming. Demand data helps you make data-driven decisions that will lead to better outcomes.
Let's take the example of "Ash Vs. Evil Dead" in March 2024 in Germany. The show has been gaining popularity over the last 30 days with 2.8 times the audience demand of the average show in Germany. Demand spiked in late March, indicating that the show is still resonating with German audiences.
Content valuation can be driven using demand data. Parrot Analytics' content valuation system calculates the value contribution of any title to any platform in any global region. The global audience demand indicates that "Ash Vs. Evil Dead" has strong demand in important markets such as the United States and Russia. Its loyalty performance is also outstanding, indicating an ability to maintain a strong audience for a long time.
The show's reach is impressive, demonstrating that there is a wide audience for the show. Additionally, with the show's performance in the comedy genre, it indicates that demand extends to a broad audience base. Producers and distributors should consider the show's performance when looking to invest in similar titles or genres.
Demand data can help drive insights when selecting or distributing content. For instance, "Ash Vs. Evil Dead" has higher demand than 94.6% of all comedy titles in Germany, indicating a strong fit with German audiences. Hence, expanding the show's availability in Germany can exponentially increase its audience.
Furthermore, understanding the show's demand in various global regions helps with travelability and franchisability. For example, with the show's consistent performance over the past year, it presents a solid opportunity to franchise or turn into spin-off series. On the other hand, understanding how well it travels (performs internationally) can help in deciding whether to acquire the show and in which markets to target first to drive viewership.
In conclusion, demand data is a crucial asset for every entertainment executive in evaluating content decisions. It gives valuable insights to help with content valuation, acquisition, distribution, and programming. The insights gleaned from the data for a well-loved show like "Ash Vs. Evil Dead" with strong global demand and consistent performance, is an indication of the power of demand data as a tool.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Ash Vs. Evil Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ash Vs. Evil Dead, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Ash Vs. Evil Dead in Germany. We provide our partners with smart TV series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.