The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform content decisions is crucial. "Marvel's Daredevil" provides a good example of how this can be done.
Firstly, demand data can help with content valuation. A content's dollar value contribution to a platform in any region can be revealed, which can be useful in determining how much to spend on content. In this case, "Marvel's Daredevil" had 3.8 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. This information can be used in part to value the content in Spain. Similarly, its performance on a 1-year rolling basis shows that there has been an increase in demand for the show when compared to the last 30 days, indicating a potential rise in value.
Demand data can also inform distribution decisions. In this instance, examination of the top 10 global markets where "Marvel's Daredevil" is most in-demand over the last 30 days shows that the show outperforms the demand of the average TV show in each of these markets. The United States is "Marvel's Daredevil"'s number one market globally, with an outstanding audience demand of 10.0x. The outstanding demand numbers for Canada, India, China, and the United Kingdom, among others, also indicate good potential for distribution in these countries.
Moreover, programming decisions can be informed based on audience demand. In this case, fans of "Marvel's Daredevil" also like "Marvel's The Punisher", "Loki", and "The Mandalorian", among others, which can be considered in programming decisions. Additionally, it is revealed that audience demand for the show has decreased in Spain by 11.6% during March. The cause for the drop in demand can be analyzed to make more informed programming decisions.
Finally, acquisition decisions can be made based on audience demand. Demand data can be used to assess a TV series' potential to drive subscriptions and mitigate churn. Based on "Marvel's Daredevil," the exceptional audience demand across all platforms shows that this title has the potential to drive subscriptions for a platform. Additionally, assessing the show's franchisability indicates there might be potential to further monetize IP for the show through a spin-off or franchise, which can inform acquisition decisions.
In conclusion, demand data can be instrumental in helping entertainment executives make more informed content, acquisition, distribution, and programming decisions for their respective platforms and businesses. "Marvel's Daredevil" is just one example of how demand data can be used to analyze the performance of a show and guide strategic decision-making.
Marvel's Daredevil's travelability to Spain in the last 30 days is 16%, which means that the audience demand for Marvel's Daredevil is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Daredevil travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Daredevil, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Marvel's Daredevil in Spain. We provide our partners with deep content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.