The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "The Sniffer" in Spain over the last 30 days reveals that the show's demand is good (3.3 times the audience demand of the average show in Spain) and that it has a higher demand than 96.3% of all drama titles in the country. However, demand for the show has been decreasing recently, dropping its rank by 360 spots and experiencing a 22.5% dip.
In terms of understanding the value of content, content valuation uses demand data to determine how much a show is worth, and its demand is a key factor in this valuation. The 3.3 times above-average demand for "The Sniffer" in Spain suggests that the show is a valuable asset, but its recent decline in demand may lead to it being worth less. Understanding the correlation between demand and content valuation can help TV executives in programming and acquisition decisions.
Additionally, the show's top 10 global markets with the most demand show that it outperforms the demand of the average TV show in each of these markets. The high demand in Russia, the show's number one global market, may suggest that it could be a worthwhile acquisition in this region. The show's franchisability is poor, so it may not be suitable for spin-offs or franchises.
Understanding audience demand data can help with decision making for content distribution, acquisition, programming, and marketing. In terms of distribution, knowing that "The Sniffer" has a good level of demand in Spain can help a platform make data-driven decisions on where to launch the show and where to prioritize marketing efforts. Meanwhile, for acquisition decisions, understanding the show's demand in different markets can inform how a distributor should approach acquiring the rights to the show.
Finally, by examining the show's 1 year rolling basis vs the last 30 days, we can see that its peak demand has increased in the last month. This indicates that the show may be increasing in popularity, and could be useful in decision making around programming and content investment.
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Our TV audience measurement dataset is truly global. Discover how popular ICTV‘s The Sniffer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ICTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sniffer, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for The Sniffer in Spain. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.