The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have constantly been making content decisions that impact your organization's bottom line. But just how informed are your choices? What kind of data are they grounded on? Parrot Analytics, a leader in data-driven entertainment insights, can help you make more informed and strategic decisions by providing you with accurate and reliable audience demand data.
Taking "Alex Rider" as an example, analyzing audience demand data can help you determine how popular the show is in different countries and regions, how it compares to other shows in the same genre, and how its popularity is evolving over time. The show's demand in Spain, for instance, has been increasing lately and it has reached a good level relative to its genre, as it ranks at the 94.8th percentile in the drama genre in Spain. In addition, Parrot Analytics provides insights into the show's momentum, which is good, meaning the show is growing at a good pace.
Content valuation and acquisition decisions can also be made based on audience demand data. If you are interested in bidding for "Alex Rider," Parrot Analytics' content valuation system can help determine the dollar value contribution of the show to any platform in any region. This will allow you to make a more informed content acquisition decision, as you can analyze the show's ROI potential. The "Alex Rider" franchise seems to be doing good, with okay franchisability. You can also identify potential competitors to your content offering by analyzing which shows have higher demand among the audience that likes "Alex Rider" in Spain and other countries.
Moreover, using audience demand data can inform programming and distribution decisions. By examining "Alex Rider's" performance in different countries, you can determine the show's travelability - that is, its international appeal relative to its home market. Its travelability is okay, with 57% of the demand in Spain relative to that in the UK. Knowing the top markets where "Alex Rider" does better - including the United Kingdom, Spain, Switzerland, Australia, and the United States, among others - you can make informed decisions with respect to language production and local adaptation. Additionally, knowing the most popular elements of the show can help you choose the shows that come after "Alex Rider" effectively.
Lastly, audience demand data can help you develop and optimize marketing strategies to grow your audience and retain your existing viewer base. For example, using audience demand data, you can get to know more about what your target market likes or dislikes, and the kind of content that resonates with them. You can use this information to optimize your pre-release marketing ahead of premieres. Furthermore, using insights on "Alex Rider's" market demand can help determine engagement factors that allow you to improve user retention.
Demand data is a powerful tool that can help you make more informed content, acquisition, programming, and distribution decisions. By using Parrot Analytics, you can unlock a wealth of insights that can enable you to operate more strategically and gain an edge in the hyper-competitive world of entertainment.
Alex Rider's travelability to Spain in the last 30 days is 52%, which means that the audience demand for Alex Rider is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Alex Rider travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alex Rider), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Alex Rider is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alex Rider, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Alex Rider in Spain. We provide our partners with far-reaching television series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.