The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives need to make informed decisions around content acquisition, distribution, and programming to remain relevant in today's highly competitive market. Parrot Analytics leverages demand data to help these executives make data-driven decisions to create successful content strategies. Let's take the example of "Alex Rider" in Spain during December 2023 and understand how Parrot Analytics' demand data can be used to make informed decisions.
Content Valuation: The demand for "Alex Rider" is good, and it has been gradually increasing over the last 30 days. By comparing its peak rank in Spain, #615, with other shows, we can meticulously determine its value proposition. We can also measure the platform-specific marginal revenue contribution and how effectively the show drives engagement across the rest of the platform's catalog.
Programming Decisions: "Alex Rider" enjoys good demand traction and a strong fan base in its home market, the UK. This indicates that the show has the potential for success in other international markets, like Spain, which has shown a 4.8% increase in audience demand during December 2023. We also learn that fans of "Alex Rider" are interested in other action-packed and thrilling TV shows, such as "The Mandalorian," "Rick and Morty," and "Hawkeye." By analyzing these trends, executives can plan and create programming strategies that appeal to the current audience base and attract new audiences.
Distribution Decisions: The travelability of the show is okay, indicating that there is room for improvement. It is essential to assess the show's franchisability, which provides insight into its spin-off potential, and understand how the show can be utilized for local and global SVOD expansions. Analyzing the top 10 global markets where "Alex Rider" is most in-demand can help us understand its potential in international markets.
Acquisition Decisions: Entertainment executives need to make informed decisions about content acquisition to keep the current audience happy and grow viewership. Parrot Analytics provides demand data that quantifies the value of content to another streaming platform. The demand for "Alex Rider" in the US and Canada is okay, which could help executives plan out an acquisition strategy that addresses the demands of the local audience.
In conclusion, Parrot Analytics' demand data can be used to create a long-term strategic plan for increasing the show's audience and, ultimately, profits. By analyzing various dimensions such as reach, momentum, and longevity, entertainment executives can strategically make well-informed content, acquisition, distribution, and programming decisions.
Alex Rider's travelability to Spain in the last 30 days is 49%, which means that the audience demand for Alex Rider is 49% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Alex Rider travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alex Rider), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Alex Rider is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alex Rider, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:43 p.m. PST using television demand content from Parrot Analytics for Alex Rider in Spain. We provide our partners with smart television expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.