The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you considering investing in the TV series "2 Broke Girls" or its distribution in France? Or perhaps you want to evaluate its relevance to your OTT or SVOD platform, linear or pay TV network? Do you want to know whether the show is a long-term strategic asset to your business or if you should expect a short-term surge in demand? Worry no more as demand data can greatly help you make informed decisions!
Demand data is essential in content valuation, and it can help you determine how much a title is worth, how much it is contributing to your platform's value, and how it is performing relative to other shows on your platform. By analyzing the demand for "2 Broke Girls," we can see that its demand is 3.5 times higher than the average show in France in the last 30 days, which means it has good demand. But we also see a decrease in demand compared to the previous 90 days, which might indicate a short-term decline in popularity. However, this should not be a reason to overlook this TV show as the show has been moving up in rank in France, suggesting a growing audience.
Demand data can also be used to evaluate the international appeal of a TV series, particularly through the travelability metric. "2 Broke Girls" has outstanding travelability, that is, it has a substantial share of viewers outside its country of origin – the USA. In France, for instance, "2 Broke Girls" has a demand that is 31% of the show's US audience demand in the last 30 days.
The audience demand for a show in specific markets can help studios and distributors determine suitable pricing for broadcast rights and licensing. Demand data can also reveal the potential and suitability of a show in acquiring new audiences on a given platform. In our case, "2 Broke Girls" performed exceptionally well in China, where it achieved a demand that was 11.5 times higher than the TV show's average demand as compared to other markets globally.
Demand data can be instrumental in evaluating short-term growth potential, as well as the long-term potential to attract new subscribers. "2 Broke Girls" experienced a remarkable 39.2% increase in demand during March 2024 in France. Furthermore, the show has exceptional global longevity and momentum, indicating sustained and consistent growth in demand over time. The show's spin-off potential and reach are also outstanding, which is critical information for the studios and talent agencies planning to extend its intellectual property.
Finally, demand data can help you in programming decisions, whether it's deciding on a show's release schedule, marketing campaigns, or choosing which genre to focus on. Once you've identified the show's strengths and weaknesses through the various demand analytics, you can make informed decisions about its marketing, release strategy, and acquisition potential.
In conclusion, the demand data for "2 Broke Girls" provides entertainment executives with valuable insights into the show's popularity, potential, and performance. The use of demand insights has become essential in measuring and predicting TV series performance and has become integral to business and strategic decisions. By leveraging demand data and applying advanced analytics, you can make informed decisions on acquisitions, investments, or content development, leading to higher user engagement and satisfaction and substantial returns on investments.
2 Broke Girls's travelability to France in the last 30 days is 49%, which means that the audience demand for 2 Broke Girls is 49% of the demand in its country of origin, United States. Click through to another market to discover how well 2 Broke Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 2 Broke Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 2 Broke Girls from partners like CBS.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 2 Broke Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 2 Broke Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 2 Broke Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 2 Broke Girls, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s 2 Broke Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 2 Broke Girls, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for 2 Broke Girls in France. We provide our partners with valuable television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.