The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content acquisition decisions, programming decisions, and distribution decisions, among others. In the case of "The Continental: From The World Of John Wick," the show has been gaining popularity and has increased its demand in France by 5.9 times the average title, indicating high demand for the show. It is also in the top percentile in its drama genre in France, which means that it has higher demand than most other drama titles in the country.
Moreover, demand data can help executives understand how well a show performs in different regions of the world, identifying its peak audience demand and where it is outperforming the average title demand, as well as the top 10 global markets where it is most in-demand. For example, "The Continental: From The World Of John Wick" has an outstanding audience demand in Russia, where it has a demand of 12.6 times the title average, and also has high demand in the United States, China, Ukraine, Brazil, United Kingdom, Netherlands, Canada, and Australia. This information can help executives make important acquisition decisions, such as which programs to purchase or license for a particular market.
Demand data can also help executives measure a show's momentum, longevity, and franchisability. In the case of "The Continental: From The World Of John Wick," the show has an outstanding momentum due to its pace of growth, and an outstanding longevity since its audience demand has been maintained over time. Additionally, it has good franchisability, which means that it has the potential for spin-offs or franchises. This information can support content financing decisions, such as whether to invest in producing spin-offs or franchises versus developing original content.
Furthermore, demand data can provide insight into audience preferences and help executives identify trends related to the show's performance. For example, it can identify which other shows audiences who like "The Continental: From The World Of John Wick" also watch, such as "Loki," "Gen V," "Foundation," "Reacher," "Rick And Morty," "The Wheel Of Time," "Percy Jackson And The Olympians," "Secret Invasion," and "Monarch: Legacy Of Monsters." Executives can use this information to plan programming decisions, such as which programs to put in the same time slot as "The Continental: From The World Of John Wick."
Ultimately, demand data can be used for content valuation, and Parrot Analytics' content valuation system is based entirely on demand data. This system can help executives understand a show's dollar value contribution to any platform or region, making it easier to decide how much to spend on content and how to predict the return on investment. Additionally, it can be used to estimate the value of a content library to a platform over time, quantify the platform-specific marginal revenue contribution, and calculate the ROI a specific title will bring for any given platform.
The Continental: From The World Of John Wick's travelability to France in the last 30 days is 46%, which means that the audience demand for The Continental: From The World Of John Wick is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for The Continental: From The World Of John Wick in France. We provide our partners with essential SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.