The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content acquisition, distribution, and programming decisions. In March 2024, The Continental: From The World Of John Wick had 8.5 times the audience demand of the average show in the United Kingdom, indicating an outstanding level of demand. By leveraging Parrot Analytics' content valuation system based on demand data, you can gain a better understanding of how much the show is worth and its contribution to your platform's revenue.
With a peak rank of #422 in the United Kingdom, "The Continental: From The World Of John Wick" has shown a promising performance in terms of popularity. The show has higher demand than 98.0% of other drama titles in the United Kingdom, indicating a significant level of interest among the audience. Additionally, the show's franchise potential is good, and its reach is good, suggesting it has the potential to attract new subscribers.
You can use Parrot Analytics' demand data to gain insights into what other shows have a similar audience to "The Continental: From The World Of John Wick". In this case, fans of the show also like "Loki," "Foundation," and "Rick And Morty." You can identify such insights to acquire or produce similar shows that can appeal to the same audience.
The Parrot Pulse for "The Continental: From The World Of John Wick" further reveals some useful insights. It indicates that the worldwide audience demand across all platforms is outstanding, and the show's travelability is outstanding too. The demand for the show in the United Kingdom was 68% of the demand in its country of origin, the United States, indicating that it has strong international demand. Additionally, the show has an excellent momentum, achieving a pace of growth, and its longevity is excellent, demonstrating it has maintained audience demand over time.
Examining the top 10 global markets where "The Continental: From The World Of John Wick" is most in-demand over the last 30 days could be insightful. You can use data from these markets to determine where the show is the most lucrative and pursue potential licensing deals in these regions. For example, Russia is the show's number one market globally, with the outstanding audience demand of 12.6x compared to the average TV show, followed by the United States.
Finally, you can use demand data to optimize the release strategy and pricing for the show. The data indicates that demand spiked in late March 2024 in the United Kingdom, which can provide valuable insights to determine when and how to release future episodes of the show to generate maximum buzz.
Therefore, leveraging demand data can help you make more informed decisions as an entertainment executive. You can determine how much money to invest in a content library, make better decisions on content acquisition, optimize programming decisions, and plan effective marketing campaigns. Demand data can provide valuable insights into audience preferences and trends, giving you an edge over your competitors.
The Continental: From The World Of John Wick's travelability to the United Kingdom in the last 30 days is 69%, which means that the audience demand for The Continental: From The World Of John Wick is 69% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Continental: From The World Of John Wick, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for The Continental: From The World Of John Wick in the United Kingdom. We provide our partners with essential subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.