The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make better content-related decisions. Let's take a closer look at how demand data for "Arrow" in January 2024 can help inform content valuation, distribution, programming, and acquisition decisions.
Parrot Analytics' content valuation system can help you determine how much a specific TV series is worth in different markets. The Parrot Pulse for "Arrow" shows that its overall demand across all platforms is outstanding, suggesting that the show has a high valuation. By examining the top 10 global markets where "Arrow" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. Knowing this information can help you approach the valuation of "Arrow" in different regions and make informed decisions about where to invest in the show.
The demand trends for "Arrow" across different regions, such as the United States and Germany, can help executives determine where to distribute the show to maximize audience reach. The demand data also shows that demand for "Arrow" has increased in the United Kingdom in January 2024. This information can guide executives on whether to expand distribution of the show to meet growing demand.
Demand data can show which shows are popular among audiences globally or in specific regions. Other TV shows that fans of "Arrow" also like are "Loki", "Supergirl", "The Walking Dead", "DC's Legends of Tomorrow", "The Boys", "The 100", "Rick and Morty", "Game of Thrones", and "The Blacklist". Knowing which shows have similar audiences could help inform scheduling decisions and lead to increased viewership. Additionally, executives can track the momentum of shows like "Arrow" and adjust their programming strategy to cater to audience preferences.
When considering which TV series to acquire, it's important to understand the show's performance and demand metrics. For "Arrow", we can see that its demand is good in the United Kingdom and outstanding in the United States, Germany, China, Russia, and the Netherlands. This information can guide executives on which shows to prioritize for acquisition and how much to invest in them.
In conclusion, demand data can be a powerful tool for TV executives looking to make better-informed content-related decisions. By analyzing demand data for "Arrow" in January 2024, we can see how executives can use this information to guide their content valuation, distribution, programming, and acquisition decisions.
Arrow's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Arrow is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Arrow travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Arrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arrow, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on March 3, 2024, 1:02 p.m. PST using tv demand data from Parrot Analytics for Arrow in the United Kingdom. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.