The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive wondering how demand data can be useful in making decisions about content, acquisition, distribution, or programming? Look no further than "The Continental: From The World Of John Wick" and its performance in Sweden in October 2023.
One of the most prominent ways to use demand data is content valuation. Parrot Analytics content valuation system, which utilizes global and region-specific audience demand data, reveals the dollar value contribution of any title to any platform in any area. With "The Continental: From The World Of John Wick," executives can easily answer questions such as, "How much is 'The Continental: From The World Of John Wick' worth to a content library over the long term?" or "What is the baseline value of 'The Continental: From The World Of John Wick'?" Utilizing demand data to determine content valuation can provide executives with an economic valuation system that enables them to make more informed and strategic decisions.
In Sweden, "The Continental: From The World Of John Wick" has outstanding audience demand, with 11.3 times higher demand than the Swedish average over the last 30 days. Only 2.7% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently, with demand currently 5.3 times higher than the average demand over the last 90 days. However, during October, audience demand decreased in Sweden by 76.6%. Despite the decrease, the show's peak rank in Sweden was #8.
Demand data enables executives to view how a show performs in a particular genre, and with a 99.8th percentile rank in the crime genre in Sweden in October, "The Continental: From The World Of John Wick" is a popular title. Further, demand data can be utilized to answer questions such as selecting which platform the title should be distributed on, content acquisition, or programming decisions. By analyzing the show's global performance, executives can determine how this title travels across various regions and markets. "The Continental: From The World Of John Wick" has a high travelability score, indicating its international demand is outstanding.
The show's momentum is also excellent, with above-average growth over the last 30 days. Meanwhile, longevity measures how well audience demand is sustained over time, and given "The Continental: From The World Of John Wick" is performing well on a year-rolling basis, executives can expect its audience demand to remain strong in the future. The show's franchisability (spin-off potential) score, however, is poor, indicating that it might not be the best candidate for further monetization through spin-offs or franchises. Finally, the show’s reach (the number of people expressing demand for a show) score is "okay."
Demand data can provide executives insights into which shows viewers enjoy watching alongside "The Continental: From The World Of John Wick" and can help executives make informed decisions regarding content acquisition, distribution, or programming. In this case, fans of "The Continental: From The World Of John Wick" seem to favor sci-fi and action genres. Executives can utilize demand data to determine which titles exhibit opportunity for acquisition or production, select titles that retain current subscribers to an OTT platform or those that help acquire new subscribers.
In summary, demand data can inform content valuation, provide insights into genre performance, help select the best distribution platform, aid in content acquisition, programming, and distribution decisions, and more. By analyzing "The Continental: From The World Of John Wick" in Sweden in October 2023, executives can see how powerful demand data can be in creating more informed and strategic decisions.
The Continental: From The World Of John Wick's travelability to Sweden in the last 30 days is 45%, which means that the audience demand for The Continental: From The World Of John Wick is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for The Continental: From The World Of John Wick in Sweden. We provide our partners with deep television series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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