The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across the entertainment industry need to understand how to best leverage audience demand data and analysis in making informed content, acquisition, distribution, and programming decisions. Using "The Fosters" in March 2024 in France, we can see how a global entertainment executive can use demand data to make analyses that inform their business strategy.
Content Valuation: Demand data is critical in content valuation, as it can be used as an economic valuation system to estimate the dollar-value contribution of any title, and how well it drives engagement across a platform's catalog in a specific region. For "The Fosters," it is evident that its global performance across six dimensions, especially demand and longevity, is outstanding. It has 2.5 times the audience demand of the average show in France over the last 30 days and has maintained its audience demand overtime, which is a testament to its value as a strategic asset worth any platform's investment.
Programming Acquisition: Subscription video-on-demand platforms in France can use demand data to optimize their programming acquisition strategy. They can infer which shows will perform best and bring in subscribers, such as "The Fosters." It is a good indicator that this show has maintained its international demand across many markets, not just in France, which will increase its value for any platform that acquires it.
Programming Decisions: Under programming decisions, demand data can be used in scheduling a release strategy that maximizes viewership with its target audience. In the case of "The Fosters," we can see that there is a particular appetite for the show's genre in France - 96.8th percentile in the Romance genre - so platforms that have a similar show can map the local whitespaces, optimize pricing strategies, and ensure that the content is being placed for the right audience.
Marketing and Distribution Decisions: Demand data is also useful in making informed localization and marketing decisions. "The Fosters" in March saw a spike in demand in France, and this can be a good indication to marketing executives to spend more on marketing campaigns to increase its peak demand in the region. Additionally, with "The Fosters" performing well in multiple markets, SVOD platforms or Pay-TV networks in France can use this knowledge to make decisions regarding distribution of the show - perhaps in cross-border agreements.
Franchising, Momentum, and Longevity: That "The Fosters" maintained its audience demand over its five-year duration and has franchise potential is advantageous to talent agencies or production companies. They can leverage this information to plan forthcoming business strategies such as creating spin-offs, developing franchises for the show, or replicating this level of success in future productions. Additionally, they can use audience demand to rank the cast and crew and plan further collaborations. It is also notable that the show's momentum had increased in March, which indicates that the marketing campaigns utilized by the production companies or talent agencies were effective.
In conclusion, by utilizing demand data and analysis, global entertainment executives can make informed decisions regarding content valuation, programming acquisition, programming decisions marketing and distribution decisions, franchises, momentum, and longevity. These data and analyses can alleviate the business risks of investing in less popular shows, and platforms can use them to ensure that the content they produce or acquire reaches the audience for optimal engagement, return on investment (ROI), and increased subscription rates.
The Fosters's travelability to France in the last 30 days is 23%, which means that the audience demand for The Fosters is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Fosters travels internationally.
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Over the last 7 days, people who watch The Fosters also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fosters, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Fosters in France. We provide our partners with far-reaching OTT expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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