The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key when making decisions on content acquisition, distribution, and programming. By analyzing the demand data of "Chilling Adventures Of Sabrina" for the month of April 2024 in India, we can provide insights on how demand relates to content valuation and how executives can use demand data to inform strategy.
Firstly, demand can help with content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, "Chilling Adventures Of Sabrina" has a good level of demand in India. This shows that the series can potentially attract more audience and subscribers to a streaming platform. The audience demand for "Chilling Adventures Of Sabrina" has increased recently, indicating that it may still hold value to future subscribers.
Demand data can also inform acquisition decisions. By examining the top 10 global markets where "Chilling Adventures Of Sabrina" is most in-demand over the last 30 days, we can conclude that this TV series outperforms the demand of the average TV show in each of these markets. The United States and Germany are the top 2 markets where demand is outstanding. Understanding where a show's audience is can help executives focus their content acquisition strategy on those markets.
Furthermore, demand data can help executives with programming decisions. By analyzing the Parrot Pulse for "Chilling Adventures Of Sabrina," we can see that this show has a global performance rating of outstanding in terms of demand, longevity, momentum, and reach. All of these dimensions can be crucial in deciding whether a show should be given priority on a programming schedule or given additional resources for promotion.
Finally, demand data can help with distribution decisions. By analyzing the travelability of "Chilling Adventures Of Sabrina," we can determine the show's potential for international demand. The demand for "Chilling Adventures Of Sabrina" in India was 30% of the demand in its country of origin, the United States. This shows that while the show may still hold value in India, it still has a strong potential for growth in other international markets.
In conclusion, by examining the demand data for "Chilling Adventures Of Sabrina," entertainment executives can make informed decisions on content valuation, acquisition, distribution, and programming. Understanding audience demand is essential in creating a successful content strategy that can attract more subscribers and grow the business.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Chilling Adventures Of Sabrina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chilling Adventures Of Sabrina, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Chilling Adventures Of Sabrina in India. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.