The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In February 2024, "Marvel's The Punisher" had an audience demand of 2.5 times the average TV show in Italy, indicating good demand. Moreover, demand for the show has been increasing recently, up by 4.4% in February in Italy. The show's demand spiked in mid-February in Italy, suggesting a potential reason for exploring the cause behind the spike.
"Marvel's The Punisher" has achieved a peak rank of #495 in Italy, moving up 17 spots in its rank during the month in Italy. Additionally, the show is in the 96.9th percentile in the drama genre, indicating higher demand for the show than 96.9% of all drama titles in Italy.
The Parrot Pulse for "Marvel's The Punisher" reveals its global performance across six dimensions. The worldwide audience demand for the show is outstanding, as is its travelability. Moreover, the show has outstanding franchisability (spin-off potential) and reach (the number of people expressing demand for the show). "Marvel's The Punisher" has outstanding longevity, which measures how well audience demand is maintained over time.
By examining the top 10 global markets where "Marvel's The Punisher" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. The United States is "Marvel's The Punisher"'s number one market globally, with the show achieving outstanding audience demand of 10.6x in the country. Ranked second is Russia, where demand is outstanding. The show's demand was also good in Brazil, the United Kingdom, Canada, Germany, Netherlands, Sweden, and China.
Entertainment executives can use demand data in various ways to assist with content valuation, acquisition, and distribution decisions. By examining the demand data for "Marvel's The Punisher" in Italy, executives can determine the popularity of this show in the country, how it has been performing over time, and which other titles its fans tend to like. This information can be used to assess the content valuation of "Marvel's The Punisher" against other programming in Italy.
Additionally, examining the top 10 global markets where "Marvel's The Punisher" is most in-demand can help executives consider which markets to target for distribution or acquisition of the show. Studying where the show is doing the best can assist with forming optimal distribution and pricing strategies from a global perspective.
Insight on the genre and content that has performed well in Italy could potentially be used by a TV production company or talent agency when developing shows, and acquisition or content distribution decisions can be informed by studying how content in the genre has been performing in the market.
Furthermore, demand data can be used to help executives make decisions about budget allocation. For example, analyzing the performance of "Marvel's The Punisher" on a rolling year basis vs. the last 30 days suggests that the show's popularity in Italy is increasing. This insight could assist executives in deciding whether to increase marketing spend or other investments in the show.
Finally, demand data can inform decisions about pre-release marketing, release strategy, and pricing. By examining which TV shows fans of "Marvel's The Punisher" also like, executives can evaluate opportunities for promotional partnerships and affiliations that can create hype and momentum for shows in genres that appeal to a shared audience.
Marvel's The Punisher's travelability to Italy in the last 30 days is 22%, which means that the audience demand for Marvel's The Punisher is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's The Punisher travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's The Punisher, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Marvel's The Punisher in Italy. We provide our partners with essential OTT know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.