The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand data for TV shows can help make more informed decisions, improve content valuation, make strategic content acquisition and programming decisions, and distribution decisions. Looking at the demand data for "The Good Doctor" in the Netherlands for the month of October 2023 provides insights into how demand data can be used.
Firstly, "The Good Doctor" has an outstanding demand in the Netherlands. The show has 11.3 times the audience demand of the average show in the country over the past 30 days and ranks in the 99.5th percentile in the drama genre. Although the demand for the show has been decreasing recently, understanding the peak demand and the direction of demand allows executives to make informed content valuation, acquisition, and programming decisions.
Secondly, understanding where the show is most in-demand globally provides an opportunity for content acquisition as other regions such as Russia, South Africa, France, China, Brazil, Israel, Australia, and Canada have outstanding demand as well. This demand data indicates where the show should be distributed and marketed to reach the most significant audience. By analyzing the top 10 global markets where "The Good Doctor" is most in-demand, entertainment executives will know whether the show outperforms the average TV show in those markets, giving insight into the TV show's travelability.
Thirdly, understanding the audience's taste and preferences enables executives to make informed content acquisition decisions. The shows like "The Last Of Us," "Grey's Anatomy," "The Blacklist," "Game Of Thrones," "Yellowstone," "The Rookie," "The Mandalorian," "Law & Order: Special Victims Unit," and "The Simpsons" are other shows that fans of "The Good Doctor" enjoy. Executives may want to consider obtaining similar shows to appeal to the audience's taste and preferences.
Fourthly, by looking at the series' global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach, executives should assess which platforms to target for distribution based on the knowledge of how well it is performing across geographies and platforms.
Finally, understanding how demand changes over time helps to make better programming decisions. Demand spiked in late October 2023 for "The Good Doctor" in the Netherlands, implying that during that period, the content was more appealing to the audience. Additionally, comparing the performance of the show on a rolling year basis versus the last 30 days indicates that popularity decreased, although peak demand increased in the last 30 days.
In summary, demand data provides insights into audience preferences and helps to make informed decisions concerning content valuation, acquisition, distribution, and programming decisions. By understanding demand data, entertainment executives can make decisions that align with the audience's taste and preferences, preventing certain titles from under-monetization or poor ROI.
The Good Doctor's travelability to Netherlands in the last 30 days is 61%, which means that the audience demand for The Good Doctor is 61% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Good Doctor also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for The Good Doctor in Netherlands. We provide our partners with smart OTT know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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