The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's entertainment industry, making informed decisions concerning content choices can be the game-changer for any company's success. Parrot Analytics' demand data is a game-changer, as it provides valuable insights on what resonates with audiences. Let's take a closer look at these demand insights using the example of "Better Off Ted."
One crucial benefit of using demand data is that it allows companies to assess the monetary value of content, as demand is an essential component of content valuation. By leveraging Parrot Analytics content valuation system, executives can determine the contribution that titles like "Better Off Ted" make to their platforms in terms of monetary gain. They can also determine how much to spend on the acquisition of such titles.
To better understand how demand data can help with acquisition decisions, let's examine a few questions. First, what is the demand for "Better Off Ted," and how has it been trending in recent times? Based on the provided data, the UK audience had a high demand for the show in the last 30 days, indicating an excellent response to the show within that market. Moreover, demand for "Better Off Ted" is increasing. This rising trend can influence the decision to acquire the show, as it indicates that it would continue to have demand in the near future.
Further, looking carefully at the data, it is evident that "Better Off Ted" is highly popular in the US, which is its number one market. Knowing this information can inform decisions on which regions to target for distribution of similar content.
Another question executives can answer by evaluating demand data is how effective their marketing campaigns are around a show. The data clearly shows that there was a demand spike for "Better Off Ted" towards the end of March 2024. This spike could be attributed to a well-executed marketing campaign that created awareness about the show, leading to increased demand.
Executives can also use demand data to make more informed decisions on content distribution. For instance, assessing the global demand metrics for "Better Off Ted" indicates that the show outperforms the average TV show in top markets such as the US, UK, Canada, and Australia. Knowing this can provide invaluable guidance on where to focus efforts for maximizing distribution opportunities for similar content.
Lastly, executives can also make programming decisions based on demand data. For example, since viewers who like "Better Off Ted" also enjoy watching shows like "Rick And Morty," "Bob's Burgers," and "Loki," this information can be used to program content in a manner that caters to these preferences.
In conclusion, Parrot Analytics' demand data system enables entertainment executives to make more informed decisions on content valuation, acquisition, distribution, programming, among other things. In the case of "Better Off Ted," demand data indicates that the show has experienced a popularity surge, and has good demand metrics in several markets, making it a valuable acquisition choice for executives looking for similar content.
Better Off Ted's travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for Better Off Ted is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Better Off Ted travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Better Off Ted is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Off Ted, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Better Off Ted in the United Kingdom. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.