The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives looking to make informed content decisions can benefit greatly from demand data in the decision-making process. The information provided about "Project Blue Book" can be used to illustrate how demand data is used to help make content decisions.
The first question that demand data can answer is how popular a TV series is. In the case of "Project Blue Book," it has 6.0 times the audience demand of the average show in the United Kingdom over the last 30 days, which is considered good. This data can be used by executives to determine how valuable a TV series is to a streaming platform, as it provides information on how much engagement it can drive.
Demand data is also useful in content valuation, as it allows executives to determine how much a show is worth. In the case of "Project Blue Book," content valuation can be applied to the individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
The data provided about the audience engagement in different countries and regions can be used to inform distribution decisions. For example, "Project Blue Book" achieved outstanding audience demand of 8.2x in Spain, which can be used to inform the decision on targeting the Spanish market.
Another use of demand data is to inform programming decisions such as choosing which titles to buy that would attract a wider audience to a platform and grow your current audience base. In the case of "Project Blue Book," executives can make acquisition decisions based on the shows that its fans also like, such as "Fear the Walking Dead" and "Killing Eve."
Finally, momentum and longevity data are valuable in determining how effective marketing and promotion efforts are. For example, it was observed that the demand for "Project Blue Book" spiked in late March 2024 in the UK. This data can be used by marketing teams to determine how effective their pre-release and post-release marketing campaigns were.
Overall, demand data provides valuable insights for entertainment executives, empowering them to make more informed content, acquisition, distribution, and programming decisions.
Project Blue Book's travelability to the United Kingdom in the last 30 days is 78%, which means that the audience demand for Project Blue Book is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Project Blue Book travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Project Blue Book is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Project Blue Book, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Project Blue Book in the United Kingdom. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.