The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content, acquisition, distribution, and programming decisions, demand data is the most critical tool at hand. As seen in the demand data surrounding "Good Eats," executives can make more informed decisions by asking a series of questions that demand data can help answer.
Content Valuation - How much is "Good Eats" worth in the United States, and what is its contribution to the platform's dollar value? How should the platform account for any upward trend in demand for the show when determining its worth to viewers and its potential success?
To better value "Good Eats," demand data can be used to reveal the dollar value contribution of this TV show to the platform. For instance, the show has 11.8 times the audience demand of the average show in the United States over the last 30 days, making it an outstanding candidate for content valuation. Furthermore, the platform should note that demand for the show has been increasing in recent times, leading to a 12.3% jump in audience demand in March 2024. This improvement in demand over time has contributed to an upward trend in the show's overall popularity used in determining its economic value.
Programming Decisions - How was demand for "Good Eats" trending during its initial run, and how has its demand changed since the show ended?
Demand data can reveal how well an audience receives a TV show, which can help in making programming decisions. Although "Good Eats" aired from 1999 to 2012 and ended a while ago, its demand data still sheds light on how popular and relevant the show is today. Parrot Analytics has data showing how the audience demand for "Good Eats" over the last 30 days has increased to 11.8 times the average title, showing that it is still popular with audiences. The data also reveals that the demand for "Good Eats" peaked 14.3 times the average title over the course of an entire year, even though it peaked at 13.0 times the average in the last 30 days because the show's upwards trend in demand is unbroken.
Distribution Decisions - How can the platform target different markets, and is there an optimal strategy for this show's release?
Parrot Analytics data can help entertainment platforms better distribute their content by understanding how it resonates with different audiences. According to the Parrot Pulse, "Good Eats" has good worldwide audience demand, poor travelability - meaning it does not have a lot of international demand relative to its home market, outstanding longevity, okay momentum, okay franchisability, and good reach. Executives can learn how to target different markets by analyzing Parrot Analytics data, such as the show's top 10 global markets where "Good Eats" is most in-demand (with the United States, Netherlands, Japan, Canada, Turkey, Germany, Australia, Romania, and Switzerland being on the list).
Content Acquisition Decisions - How can you find new opportunity markets for content distribution, where in the world is "Good Eats" in-demand?
To find new opportunity markets for content, executives can use demand data to search for where a particular show is in demand. The data available for "Good Eats" shows outstanding demand in the United States but also good demand in Japan, Canada, Turkey and other markets. Similarly, when looking at the long-term, executives can see that although the show ended several years ago, its demand has remained high, and this long-term demand can be used to re-ignite the show's popularity in new markets, making it an acquisition target valuable for the platform's global expansion strategy.
Competitive Benchmarking - How can "Good Eats" compare against other titles when making informed content decisions?
Executives seeking to make informed content decisions can use demand data to compare "Good Eats" against other titles. For example, the data available on the show shows its demand is still up there with the most in-demand TV series out there. When compared to other titles, this show stands out, making it a better acquisition or distribution option than other options that have lower demand.
Overall, executives working in entertainment production have a lot of questions they need to ask themselves about the content they're planning to create, distribute, program, or acquire. By utilizing demand data, they can answer these questions and make more informed decisions ensuring content using best practices. In the case of "Good Eats," demand data highlights the show's high demand and longevity despite finishing, signaling it is still suitable for producing new episodes, preserving the IP, or marketing catalog content.
This is Good Eats's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Good Eats travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Good Eats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Good Eats also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Eats, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Food Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Good Eats in the United States. We provide our partners with valuable television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
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