The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides valuable insights for entertainment executives making decisions about content, acquisition, distribution, and programming. Let's explore how demand data about "Kim's Convenience" for the month of March 2024 in the United States can inform their strategic decision-making process.
Firstly, demand data enables content valuation. Based on the demand data, we can answer several content valuation questions such as "how much is 'Kim's Convenience' worth to a streaming platform?" and "how can we quantify the platform-specific marginal revenue contribution of 'Kim's Convenience' and how the show drives engagement across the rest of the catalog?".
The demand data can provide insights into what content is popular in the United States and what other shows fans of "Kim's Convenience" also like such as "Bob's Burgers", "God Friended Me", and "The Other Two". Executives can leverage this information to make more informed programming decisions and acquire content that aligns with their audience's interests, thereby increasing satisfaction and reducing churn.
Another valuable insight from the demand data is that the audience's demand for "Kim's Convenience" has been decreasing recently. This information could be used by executives to adjust their upcoming marketing campaigns to retain their audience and attract new ones and avoid content that is losing popularity.
Furthermore, the Parrot Pulse for "Kim's Convenience" gives an independent measure of its performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. This data is useful for evaluating the show's global performance and its potential for spin-offs or related franchises.
Executives can also use demand data to make informed decisions about distribution, such as which platforms are best suited for the show and which markets show the highest audience demand. As shown in the additional metadata about the show, "Kim's Convenience" has the highest demand in Canada, but it performs well above average in the United States, Bulgaria, Spain, the United Kingdom, Australia, Germany, Romania, and New Zealand.
Finally, executives can use the data to optimize release strategy and pricing for "Kim's Convenience" by examining its performance over time, including its peak demand, momentum, and longevity. By analyzing and leveraging this data, executives can enhance their strategic decision-making process and improve the performance of their platforms while meeting the needs of their audiences.
Kim's Convenience's travelability to the United States in the last 30 days is 132%, which means that the audience demand for Kim's Convenience is 132% of the demand in its country of origin, Canada. Click through to another market to discover how well Kim's Convenience travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Kim's Convenience.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kim's Convenience from partners like CBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Kim's Convenience? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from CBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kim's Convenience. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kim's Convenience), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kim's Convenience, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Kim's Convenience is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kim's Convenience, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Kim's Convenience in the United States. We provide our partners with extensive television series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.