The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the entertainment industry, demand data is an essential tool for making informed decisions about content, acquisition, distribution, and programming strategies. Let's consider how this data relates to "Kim's Convenience" during March 2024 in Canada and how it can inform content decisions.
Demand data can be used to value content, and in the case of "Kim's Convenience," we see that it has 3.9 times the audience demand of the average show in Canada over the last 30 days with good demand. This data can be used to estimate its value accurately. By extension, demand data can help executives determine how much to spend on content by revealing the dollar value contribution of any title to any platform in any region.
One of the significant aspects of "Kim's Convenience" is its genre. In March 2024, the show ranked at the 96.1st percentile in the family genre, higher than 96.1% of all family titles in Canada. Understanding this information can help executives make data-driven decisions on portfolio diversification or investment into similar family shows.
Demand data can also be used to inform acquisition decisions. By finding out what shows fans of "Kim's Convenience" also like, such as "Bob's Burgers," "God Friended Me," and "The Other Two," executives can make more informed acquisition decisions. Additionally, executives may potentially consider acquiring content from under-tapped markets such as Bulgaria and Spain, where "Kim's Convenience" has good demand performance.
Distribution decision-making can benefit tremendously from demand data, particularly when assessing the global performance of a title. Data shows that "Kim's Convenience" outperforms the demand of the average TV show in each of its top ten global markets, with Canada leading in demand. By understanding the travelability of a show, executives can optimize their distribution strategies to ensure that titles are being effectively marketed to specific regions where demand is high.
In conclusion, demand data is a powerful tool for informing content, acquisition, distribution, and programming strategies. By using demand data, executives can make more informed decisions about valuing content, portfolio diversification, investment, acquisition, and distribution strategies. For example, for the sake of "Kim's Convenience," the analysis above has shown executives how demand data can be used to understand the show's value, target under-tapped markets, optimize distribution strategies, and more.
This is Kim's Convenience's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kim's Convenience travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kim's Convenience), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Kim's Convenience is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kim's Convenience, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Kim's Convenience in Canada. We provide our partners with valuable TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.