The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. One way to utilize demand data is through content valuation, which reveals the dollar value of a title in any region, to any platform. Let's explore how you can use the demand data for "Kim's Convenience" in Spain for March 2024 as an example for your strategic decision-making process.
If you are interested in content valuation, the demand data of "Kim's Convenience" in Spain over the last 30 days shows that the show has 2.7 times the audience demand of the average show in Spain. This indicates that the show has a good market value compared to other TV shows. You can also assess the value of exclusivity for this title by determining its franchise potential and sustainability of its audience demand over time.
Suppose you are considering acquiring the show for your streaming platform in Spain. In that case, you can use the demand data to determine which other shows should be acquired to increase engagement and retain customers. You can also use the demand data to determine which titles to buy if you want to grow your audience. In the case of "Kim's Convenience," the demand for the show in Spain has increased by 128.6% in March, indicating that it could be a strong acquisition that attracts new viewers.
If you work for a TV production company, you can use the demand data to determine the optimal release strategy for your content. In the case of "Kim's Convenience," demand spiked in mid-March 2024 in Spain, which indicates that the show experienced increased popularity at this time. You can use this information to plan for a strategic release that capitalizes on the show's growing popularity.
Demand data can also help you with decisions concerning supply and demand. You can use the fans' preference data provided by Parrot Analytics to determine which content types exhibit opportunities to acquire or produce. For example, the fans of "Kim's Convenience" also like "Bob's Burgers," "God Friended Me," and "Will & Grace." Knowing this information can help you identify trends in what viewers want and create content that is likely to be popular.
Lastly, you can use demand data to inform the platform and network fit. By examining the top 10 global markets where "Kim's Convenience" is most in-demand over the last 30 days, you can see that Canada is the show's number one market globally, followed by the United States, where demand is good. The show also outperforms the average TV show in other markets such as Bulgaria, the United Kingdom, Australia, Germany, Romania, and New Zealand. Knowing this information can help you determine which platforms to target for the distribution of "Kim's Convenience."
In conclusion, demand data can be an essential tool in your strategic decision-making process. The demand data of "Kim's Convenience" in Spain for March 2024 and other shows like it can provide valuable insights into content valuation, acquisition, distribution, programming, and production decisions. By utilizing demand data, you can better understand your audience's preferences and demand, make more informed decisions, and stay ahead of the competition.
Kim's Convenience's travelability to Spain in the last 30 days is 117%, which means that the audience demand for Kim's Convenience is 117% of the demand in its country of origin, Canada. Click through to another market to discover how well Kim's Convenience travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kim's Convenience), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Kim's Convenience is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kim's Convenience, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Kim's Convenience in Spain. We provide our partners with extensive television industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.