The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, how can demand data related to "Ultimate Spider-Man" help with making more informed content decisions?
1. Content valuation uses demand data: Understanding the demand for "Ultimate Spider-Man" is key to determining its value to any streaming service or platform, helping to answer questions like "how much is this series worth?" and "what is the baseline value of this title?" Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform, in any region, providing insight into a show's economic value.
2. Valuing IP globally using demand data: By examining the top 10 global markets where "Ultimate Spider-Man" is most in-demand over the last 30 days, we learn where this TV series is most popular and how it compares to the average TV show. For example, "Ultimate Spider-Man" is performing outstandingly in the United States, ranked first globally, and has good demand in Germany, the UK, Romania, Canada, Sweden, Mexico, Iran, and Norway.
3. Programming decisions with momentum: According to the Parrot Pulse for "Ultimate Spider-Man," momentum is outstanding, indicating that the pace of growth for this series is strong. This likely means that there is a growing audience for the show. As a TV executive, you may want to take advantage of this by investing more resources into promoting "Ultimate Spider-Man" to maximize its growth potential.
4. Discovery and recommendations: By leveraging demand data, TV executives can ensure that "Ultimate Spider-Man" is being seen by the right audience on their platform. The show's top ten affinity titles, such as "Young Sheldon" and "Star Trek: Discovery", may provide valuable insight to which audiences to target with their marketing campaigns.
5. Cost decisions and content acquisition: Understanding the value of "Ultimate Spider-Man" to potential buyers is key to determining how much to spend on content. Parrot Analytics' content valuation system uses demand data to determine the ROI a specific title will bring for any given platform, and how it can drive subscriptions and mitigate churn.
Overall, demand data provides valuable insight into how shows or titles are performing in the market and can be used to make more informed decisions related to content valuation, programming, discovery, recommendations, cost, and content acquisition. Knowing that the demand for "Ultimate Spider-Man" is outstanding in the United States indicates that this show has potential to drive growth and should be considered a strategic asset for streaming platforms.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Ultimate Spider-Man is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ultimate Spider-Man, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Ultimate Spider-Man in the United States. We provide our partners with smart TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.