The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an SVOD platform or any other organization involved in the production, acquisition, or distribution of TV content, leveraging demand data can help make informed decisions aimed at optimizing engagement with their audience and revenue-generation. The data obtained from global audience demand allows for content valuation, competition benchmarking, franchise development, optimal release and pricing strategy, as well as investment decisions.
Using the TV series, The 100, as an example, we can understand how demand data can inform content decisions and give insights into audience preferences and show performance from a regional and global perspective. For instance, with a global audience demand across all platforms, outstanding travelability, and exceptional longevity, it is clear that The 100 is an attractive show that has consistently retained its loyal audience.
One way demand data can aid an executive in content valuation is by revealing a title's dollar value contribution to a platform based on its demand performance. Parrot Analytics' content valuation system uses demand data to estimate various key performance indicators, show cannibalization, ROI, and other strategic metrics, which can help to determine how much should be spent on content production, acquisition, and distribution.
Another vital insight that demand data can provide is the audience's preference for the show type, and what contents are most popular in the market. Through the show affinity analysis, it is evident that fans of The 100, also like other shows like "The Mandalorian" and "Game Of Thrones." Such information is useful in making informed investment decisions on what shows to prioritize, which content to produce or acquire, and which market segments to target.
Besides, demand data can help with subscriber retention and acquisition by finding titles with high audience demand in a particular region or globally. For example, in Australia, The 100 has higher demand than 97.7% of all drama titles, and its exceptional franchisability and reach make it an excellent candidate for spin-offs or franchise development, which can attract new subscribers to any SVOD platform.
In summary, demand data can inform multiple content decisions, including content valuation, audience preferences, competitor benchmarking, franchise development, investment decisions, and subscriber retention and acquisition. Entertainment executives involved in the production, acquisition, or distribution of TV content can leverage this data to make informed decisions about their content strategy and optimize revenues.
The 100's travelability to Australia in the last 30 days is 38%, which means that the audience demand for The 100 is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The 100 travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The 100), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The 100, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The 100 in Australia. We provide our partners with smart media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.